In SEO strategy, keyword mining is a very important task. We must not only analyze the needs of users, but also analyze their psychology. A foreign research center once conducted a survey. The conversion rate of long-tail keywords Far higher than precise keywords, why do you say that? Because search engine users come from all levels, many of their search habits cannot be accurately positioned. Therefore, the conversion rate of long-tail keywords is higher than that of accurately positioned keywords. However, the industry agrees that the conversion rate of long-tail keywords is not high. High, in fact, this is a misunderstanding. During the implementation of SEO, Ye Song found that the conversion rate of most commercial websites depends on the volume of long-tail keywords. In fact, it is not difficult to understand that many users need valuable things when searching. When, it is often mixed with a lot of subjective search terms! When subjective search terms are mixed in, the search results will be different, and these users’ subjective search terms are the long-tail keywords that we need to focus on. I don’t know if you understand what I say, so I will give a simple example. Let’s give an example.
For example, if he wants to buy a mobile phone, he first wants to know some information about the mobile phone he wants on the Internet, including price, performance, functions, etc. Of course, he will not directly search for the keyword "mobile phone", but may search subjectively. Things, such as "Nokia e72" or "Nokia e72 mobile phone", "Nokia e72 mobile phone price", "Nokia e72 quotation", etc. These are search terms with his personal subjective consciousness. If you only do mobile phone prices or For words like mobile phone quotations, the conversion rate is definitely not as high as the former long-tail words.
How to mine high-value long-tail keywords?
1. Think subjectively, but this method is too limited;
2. Baidu related searches and Google related searches. For these related searches, secondary mining can be carried out, that is, the mining depth can be 2 levels;
3. Question and answer system, where a large number of users gather to mine according to the positioning of their own websites;
4. Baidu Index and Google Keyword Tool can also conduct secondary mining of highly relevant keywords;
5. Competitor keyword mining;
6. Some keywords in the statistical data, for example, some keywords in Baidu can be used in Google, and vice versa;
7. For huge websites, long-tail keywords win by quantity, which can be achieved by combining some of the above characteristics with the help of tools. If you cannot develop such tools yourself, you can go to Witkey to publish tasks and hire someone to develop them, and the cost will not be very high.
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Thanks to 19790923 for his contribution