Today, I was talking with a webmaster about the construction of Taobao website. He said that he is thinking about what kind of Taobao website he wants to build so that he can continue to do it for a long time and build a career. I was very impressed by what he said. To be honest, I looked at many current Taoke websites and found them to be too boring and the same.” In fact, this is the case. The current Taobao websites are all the same. When the Taobao market just started, there was nothing special. As the market competition becomes more and more intense, it is obvious that promotion is difficult and the profits are small. We have been talking for a long time today. I would like to share some thoughts on the summary of today’s conversation and my personal views on how webmasters position their websites.
Pursue differentiation and find your own niche market
One of my alumni and several friends from Zhejiang Sci-Tech University founded Xiasha.com during college. When they first started, it was very difficult. No one was optimistic about the small market of Xiasha, which is a suburb of Hangzhou. There is a university town and many foreign-funded enterprises. When they first started to run the market, they went from house to house to solicit sponsorships. Later they survived and are now doing very well. Some people advised them to expand the market and not just limit it to Xiasha. The answer is, in fact, we haven’t fully understood the Xiasha market yet. It will take us at least five years to fully understand the Xiasha market. Nowadays, businesses in Xiasha will definitely not look for big websites like Sina Sohu for promotion. The first thing they think of is Xiasha.com. This principle tells us not to be too ambitious. In fact, a very small market can bring us huge profits. In fact, what worries big companies like Baidu, Sina, and Alibaba the most? It is how to refine themselves. Now A very respected concept is precision marketing, which is difficult for many large websites to achieve. So do what you are most familiar with, constantly amplify your strengths, and minimize your shortcomings infinitely. I think this is also the long-term survival method for future personal webmasters. The same goes for being a Taobao customer, how to find products that others cannot see. Previously, a netizen wrote to inquire about his idea of setting up a gourmet Taobao site, where he would write some introductions to chocolate or other delicacies. My reply at that time was not to build a gourmet Taobao website, but to just build chocolate, because I hardly saw anyone specializing in the promotion of chocolate, and the market demand for chocolate is also huge, and chocolate itself has many different and special meanings. Cultural background, brand story, etc. So it is definitely better to build a chocolate website than a gourmet website.
Do you want to be a garbage station or a regular station?
Whether you are building a garbage station or a regular website, you must have a better positioning and planning, because it is becoming more and more difficult to operate a garbage station, search engine technology is getting better and better, and the living space of the garbage station is getting smaller and smaller. Dumpsters can only make quick money, and even now it’s not easy to make quick money. For a regular website, you must have a very good market positioning and business model to ensure long-term profitability. This is because when I first came into contact with the Internet, I was working on a regular website and I worked very hard to run it. Although I didn’t make any money, I was quite happy with myself. Later, I gradually started working on some rubbish websites and made a lot of money. Later, when I started working, I stopped doing website work and specialized in being a moderator of Alimama community. Following the emergence of Taobao, , Taobao 28 Street was also born. Taobao 28 Street was very serious at that time, and it was considered a regular website. I feel that doing 28 Street also made me make great progress. Until now, when I was building super sites and personal blogs, these were very formal sites. Regular sites often had the problem of difficult business models, and for a small entrepreneurial company, it would be very difficult if there was no clear business model. . I write this just to share with webmasters. In fact, it is not easy to build a regular website. If you decide to build a regular website, you must continue to explore, do not bear the pressure of not making a profit, and build your own website well. , stick to it and never give up. When you gradually explore a business model that suits you, you will become more and more successful. However, garbage dumps are different. Dumpsters refer to obtaining traffic through search engines for the purpose of making money, without considering other factors and the long-term development of the website. So, you need to think clearly about what kind of website you want to build? Judging from the current situation, if you are not a money-making webmaster, I suggest you take the formal route.
Create value, retain customers, and tap customer lifetime value
You have chosen a small market and you have chosen to be a regular website. Next, you should consider the value you create for users and the value users create for you. Is your website practical? Do you provide users with content or convenience? Many webmasters are still confused when hearing these questions. They will tell you, "Isn't the website used to make money?" Don't be surprised, I still am. I have really come into contact with a lot of such webmasters. Among the webmasters I usually consult, they will often ask you, "Which Taobao system is the most profitable to install?" "Help me install a Taobao system that can make money." Just install one for me, as long as you can make money! Taobao's website will have more narrow creative points than ordinary websites, because Taobao has to start with shopping guides, while ordinary websites provide unlimited room for imagination. Analyze the current situation What are the common forms of Taobao websites? Taobao 28 Street taobao28.com, Taobao Home tao132.cn - online store navigation; Taoke.com taokshop.com, Taodongdong - mall form; Taobao tb-so. cn-search mode; small portal mode; and ranking list and other modes. The form that can survive must be the kind of website that can form complementary resources with Taobao, so I have always insisted on doing 28th Street, because I think Baidu corresponds to hao123, and Taobao definitely needs an online store navigation. The purpose of Baidu and Taobao Products currently exist in too many forms. Baidu corresponds to Taobao, websites correspond to online stores, know corresponds to inquiries, Tieba corresponds to gangs, and Baidu Bidding corresponds to Taobao Express. . . Therefore, only by building a Taobao website and complementing Taobao can we retain customers, or even poach customers from Taobao. A good website can retain customers and achieve customer lifetime value.
How to position your Taobao website so that your Taobao website stands out among the vast number of Taobao websites? I think a good positioning and planning are essential. I have also given some information to the current Taobao source code providers before. Suggestion: I think most of the current Taobao customer source codes are unqualified. Among them, Taodongdong is relatively outstanding. Why do I think it is unqualified? Take the more successful domestic CMS, DEDECMS, as an example. As the user base becomes larger and larger, this growth rate will become larger and larger, and user sites will also take on various forms. In addition to differences in content, many webmasters are also first-rate in modifying source code. Therefore, webmasters with a little bit of technical foundation can use DEDECMS to create a website that roughly meets their needs. As the webmaster at the beginning of the article said, the current Taobao website is too uniform. The solution is not only to strengthen communication among webmasters and learn some modification experiences from each other, but also to provide more room for modification in the program itself. It must not only meet the general needs, but also meet the individual needs of most webmasters. Otherwise, as the user base continues to grow, it will limit the development of the source code.
Author: Dai Renguang@blackhumor
Blog address: http://www.dairenguang.com
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The author's black humor personal space. This article only represents the author's views and has nothing to do with the position of the webmaster.com.
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