According to incomplete statistics, more than 90% of websites in the website construction market lack Internet marketing value. A website with no marketing value, no matter how beautiful the website is, is superficial at best and will not play a particularly big role in the company's brand publicity and brand promotion. So, what if we can fully realize the marketing value of website construction?
1. Clarify the goals of website construction (Business Object)
The value of a website is reflected in whether it serves its purpose well. For example, the marketing value of an e-commerce website may lie in obtaining higher order profits; while the marketing value of a government website may lie in providing better services and information to its audience; and for brand enterprises, Its marketing value may lie more in increasing brand awareness and influence. Therefore, for different websites, it is first necessary to clarify what the final purpose of building the website is. Only in this way can we formulate targeted strategies.
2. Determine the goals of marketing strategy (KPI Target)
When formulating a marketing strategy for a website, one should clearly know what results this strategy can produce? Will it help achieve the ultimate goal? For example, for e-commerce websites, KPIs are strategic indicators to maximize profits. The average order amount, the rate of secondary purchases by users, the amount of product cross-sales, etc. can all be used as strategic goals for e-commerce websites.
3. Effectiveness of strategy implementation (Efficiency)
The intensity of implementation of marketing goals will directly determine the results of marketing, in which the project management process and the communication and coordination capabilities of various departments are crucial. Internet marketing has never been something that can be accomplished by an individual. It involves cooperation among many departments such as front-end marketing planning, web design and user experience, marketing advertising placement, and network operations. Therefore, the implementation of the strategy requires an efficient and professional team to operate.
4. Strategy evaluation and adjustment (Adjustment)
Based on website analysis and data mining, we can obtain valuable information from the results of actual website marketing operations. For example, from the data analysis of user experience satisfaction, overall advertising effectiveness, and simulation of user behavior habits on the website, a lot of useful feedback can be obtained, so that marketing strategies can be continuously adjusted accordingly.
In short, to realize the construction of a website with marketing value, it needs to be implemented in a planned and step-by-step manner according to the above four principles, in order to finally achieve the expected online marketing results of the website.
[Original article, please indicate the source for reprinting Shenzhen website construction www.mulandesign.com ]
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