Beginning in December 2009, a large-scale Internet regulation storm swept across the country. For a time, the tragedy was widespread. Tens of thousands of personal websites and even commercial websites were shut down and shut down for rectification due to incomplete procedures or being dragged down by other websites in the same computer room. This is undoubtedly a severe life and death test for hundreds of thousands of individual webmasters across the country. At that time, I was running a website link collection site. This garbage site that relied entirely on programs to capture information, search engines to contribute traffic, and Google ads to survive was undoubtedly a devastating blow. At the beginning, the domain name registrar was urged to register every day, submit materials, and improve the information; the next step was to notify the information management department to stop domain name resolution due to bad information links on the website. Before I could catch my breath, the website could no longer be opened. After several negotiations, After getting no results, the website was shut down completely. At this time, I realized that my garbage dump had come to an end, and it would be futile to continue struggling with it. After all, the supervision of personal websites will only become more and more stringent in the future, and the threshold will become higher and higher. Instead of spending a lot of time on the garbage dump, it is better to I really want to build a regular website. After all, I have been a webmaster for so many years and have some experience in website management. As BTChina webmaster Huang Xiwei said, "When personal interests conflict with the real environment, I can only choose to give up the former."
After a few days of closed-door thinking and discussions with several webmaster friends, I decided to build an online shopping mall for Xiamen specialties. The website mainly sells specialties and tourist products from Xiamen and Kinmen, Taiwan. The idea of building a localized e-commerce website didn't come to me in a day or two. It was just because I had been focusing on junk websites in the past few years that I didn't care about it. After planning the business direction, in the next few days, I started the difficult road of website building, from domain name screening, registration and filing, server rental, website program selection, to website column design and template production. A week later, specialty products The shelves of the mall are set up; then we recruit a sales customer service person who is also responsible for courier delivery, and a website maintenance person. I myself am responsible for contacting merchants and purchasing goods. The preliminary operation of the specialty mall has officially begun. The hard work of doing a regular website is far beyond my expectation. During the day, I go out to contact merchants, introduce the mall, select products, discuss cooperation, take pictures, and obtain product introduction materials; I come back at night to organize information, classify pricing, and add products, often working until midnight. Fortunately, after so many years of being a webmaster, I have become accustomed to burning the midnight oil, and I can still survive. After another week, more than 100 local Xiamen specialties and some Taiwanese specialty foods were finally moved online.
On February 2nd, my Xiamen Specialty Products Mall was officially launched. Looking at the website that I carefully prepared, it was like my own child was born. The joy and excitement were indescribable. Since I have accumulated some experience in website operation over the past few years as a webmaster, website optimization, search submission, forum posting, Baidu Knows, blogs, and various conventional promotion methods have begun to come in handy. A few days later, various search engines began to include the website, and the website traffic started from 0 and slowly increased to dozens or hundreds. Since my website was launched close to the Chinese New Year, and the products sold were all special New Year products, I received my first order on the third day after it was launched: 2 boxes of Tongan Feng Pork + 2 packs of Huang Shengji pork jerky + 4 cans of roasted seaweed, with a total amount of 114 yuan. , a customer in the same city of Xiamen, cash on delivery; although the amount is not large, and the profit after deducting costs and freight is even more negligible (in order to attract users to launch a free shipping event for purchases over 99 yuan, the shipping cost is increased), but our joy is indescribable. In the evening During the 3-day group, we also drank some beer and looked forward to the future development of the mall! In the next few days, as there were more people buying New Year goods at the end of the year, we posted a lot of product information and discount information on well-known local forums, which continued every day. Some people bought it, and the best day had sales of more than 1,200 yuan. A good start greatly enhanced our confidence in building a specialty store.
Now, the daily traffic of the mall remains at about 300-500 IP, and there are about 8-10 orders every day. Although the amount is not very large, the website is not profitable; and the competition on shopping websites is becoming increasingly fierce, with Taobao and other shopping platforms gathering sellers. , the price war continues every second. But we still have full confidence in the mall. Because we have the advantage of localization, the experience and skills accumulated from many years of experience as webmasters, the fighting spirit of a newborn calf who is not afraid of tigers, and the care and support of many webmaster friends and experts! What’s even more gratifying is that my friend’s network company values it Our business model has also invested in our mall, which has injected better technical and financial support into the development of the mall, and the development of the mall is about to get on the right track. Although the road is still long and bumpy, we are still confident; instead of becoming a garbage dump, we may be able to find a better road!
This article is first published as A5 by the webmaster of Xiamen Specialty Mall www.xmtcmall.com . I would like to share this humble article with all webmaster friends! QQ for communication and cooperation: 672293206.
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