In 2010, our investigation found that the glory of personal webmasters may be difficult to sustain. Due to a single model and weak marketing, personal websites have entered a dead end: building websites - filling website content - promoting and gaining traffic - selling advertisements. With the increasing number of personal websites, the phenomenon of homogeneity is serious, the content is old, the model is rigid, and the website style is difficult to innovate. Even if you can occasionally get some unstable traffic and users, it will not bring much actual benefits to the webmaster. .
We can't help but feel a little confused, and occasionally laugh at ourselves. As migrant workers in the IT industry, we have neglected one thing: to reflect. Ask yourself whether what you are doing is building a website with all your heart, or whether you are just seeking temporary gain by creating spam websites extensively and resorting to unscrupulous means to gain traffic. The page is rough, the content is highly repetitive, and the collection is completely machine-based. While scolding Baidu for not including it and not giving it weight, it is producing junk information in batches. Occasionally, I hang out in major webmaster forums and spread pessimistic information. Indeed, the general environment is indeed not good, but if we really put our heart into building a website and make a regular website (what is a regular website? That means being less beautiful) Pictures, collect some entertainment information in small batches, don’t just put it on the shelves of hundreds of garbage stations), maintain it carefully, and truly provide visitors with high-quality content and correct content, even if the user experience is not good, we will feel To be happy, users will get what they want. Be less impetuous, be more patient, calm down and think about it, this cake is actually quite big.
Don’t always think that the Internet has no opportunities. It’s too late to do anything now. After one year, you will start to think about it again. If I started to say things like this last year, don’t you think we have already started to become restless? ? We respect objective factors. It is precisely because of the restlessness and sabotage of some webmasters that the country's management has been strengthened, which has led to many difficulties for us to build a website. As a government, management is certain. Having order should be good news for those who are engaged in regular warfare. Set a goal for yourself and feel at ease. When encountering difficulties and setbacks, we don’t complain immediately, but think of solutions as quickly as possible. The domain name needs to be registered. We file it. What should we do if it cannot be approved? Find Express Registration. What should we do if we re-connect? If we re-connect and it cannot be released in China, what should we do? We buy foreign servers and rent foreign virtual spaces. Complaining will only make you angrier, but the problem will still not be solved. The content of the website is formal. In fact, you are very safe except when something happens to the entire computer room. And why the entire computer room was blocked, etc., and who created the garbage or illegal information, have we asked? We need industry standardization more.
Young Chinese Internet needs us!
The importance of personal websites to the Internet is self-evident. The reason why it is difficult to grow is that the business model is too old. In the eyes of many webmasters, the business model of personal websites is still limited to advertising and has fallen into a homogeneous situation. Therefore, individual webmasters need to transform and provide more distinctive and unique services in order to continue the glory of the webmaster era. Webmasters are smart, thoughtful, and endlessly curious about the Internet as a whole. He also has an extremely sharp mind. We must learn to seize opportunities, and when we seize opportunities, we must know how to persevere. Often the most powerful are not the strongest, but the most tenacious. And more market segments are beyond the reach of portals or large websites. Although the portals are already very powerful and comprehensive, the Internet is so big that it cannot be grasped by the four major portals. We still have a big market, and the Internet still needs fresh blood like us.
Webmaster friends, what should we do?
Return to the theme of the article and explore the way out for personal webmasters. When we are hurt and angry, but still unwilling to give up this piece of land, we will find that we love this industry so deeply. We pride ourselves on being personal webmasters. We can stay up all night and work hard on our children - website.
In 2010, we should have a rational attitude towards policies, adjustments to the IDC market, Google's withdrawal, industry regulations, etc. Scolding cannot solve the problem, and overseas virtual hosting is not a perfect solution after all. And we should consider transformation more!
There is no need to talk about illusory things like transforming online businesses. And I'm not very familiar with this area. There are still many choices available to us.
1. For those friends who do not rely on websites to support their families, you can try the outside world. There are many opportunities in this world on the Internet, but in reality there are many more, and they are not comparable to your persistence in building a website. On the contrary, maybe your resources can be combined and operated. We should go out for a walk and the website can still be done.
2. Change the type. Friends who are still doing beauty sites, picture sites, novel sites, and movie sites, you will still resent Baidu and abuse IDC. I will also count the money while smiling. If you really want to achieve something, maybe you can calm down and run a local portal? Or a pure industry website? Or we can build a talent network? And so on. Because this type of website has more traffic and is easier to get started, opportunities should not be wasted. Of course, there are a lot of opportunities to transform into domain name investment, make money online, transform into English websites, etc. I am mainly talking about a change in thinking, not a preaching method. Many things still need to be discovered by everyone. .
3. Change what can be changed. IDC requires filing. We go for fast filing for the sake of speed. We go for fast filing because we are afraid that the filing will be stuck. In fact, why don’t we close the website for 3-4 days in exchange for longer stability? I will not discuss the disadvantages of fast filing. Here they are said one by one. Baidu does not give weights and has no traffic. We can change the method. If there is too much collection, then we will collect less and select some quality content. Small updates, high-quality service, done with care. etc. We can at least change what we can change.
4. Please persist. Persistence, webmaster, friends who have already formed a company or team should cherish it more and believe in themselves. Persistence is victory, and the one who remains is king!
Author Xia Feng's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com