Operating an industry website is not something that happens overnight. It is difficult to become stronger and bigger, but the risk is not high. As long as you persist, you will have good results. The industry website I run, Sweater.com, achieved a PR of 4 within half a year and became profitable within a year. The prospects are very good. What we did did not use advanced theoretical knowledge. We just moved forward in a six-month period towards a two-year operation plan such as creating content, increasing popularity, promoting, and building a brand.
I would like to share my experience over the past year with everyone, maybe it can give some insights to the novices.
In the first half of the year, content creation
What is the most important thing about a website? Everyone knows that content is king. But how many people really value the content, and how many stick to it? My website truly insists that content is king. In the first half year, apart from updating the content, we did not carry out any other work. The page was rudimentary, the keywords were not optimized much, and there was no external customer service.
There are many reasons. First, the technical level is not enough. Second, there are not enough manpower and no energy to research, promote and optimize. What the four or five people do as a whole is to update the content and update the forum. Content updating is the easiest to get started, and it is also the easiest to enter the optimization stage, from simple copy and paste at the beginning, to revised articles later, to truly original work later. The engine index reached tens of thousands without knowing it, and the website PR reached 4 without knowing it.
What I want to tell you through this practice is: If your website PR does not reach 4, let me tell you the simplest method: keep updating the content, update 100 articles every day, try to be original, and you can definitely achieve it in two or three months. It doesn’t matter if you don’t care about anything else, this is the so-called “content is king”.
In addition, in order to increase popularity, we have also established a forum and keep updating it. In addition to forums, blogs and Q&A systems are all good ways to attract traffic, just keep doing it.
What's the use of having the title of SEO master if the content can't be adhered to. In fact, many Internet marketing masters I know are editors and are masters of writing. This is hard power, and I hope everyone can strengthen it.
In the second half of the year, popularity will increase
Let me start with a wordy thing, don’t miss a moment in updating the content, so that both search engines and viewers can see that your website is in operation, and it is running very hotly.
In the second half of the year, manpower and material resources have increased, and we are no longer satisfied with just content updates. Because the website is updated in a timely manner and the weight is increased, it does not mean that the website traffic will increase and it will be profitable.
Traffic is the standard for website value. With real high traffic, everything else will be easily solved.
The number of members on the website has increased, and the forum is popular, but the traffic is not high enough, and it is still difficult to get customers to advertise and achieve profitability. How to truly increase traffic has become the top priority in the second half of the year.
We found that offline resources and QQ group resources were not fully utilized. The number of this target group is quite large. How can we get these people to our website? There are many ways to increase popularity, but we just did one: email marketing, specifically e-magazine email marketing. Collect the mailboxes of tens of thousands of offline resources and QQ group resources, and the website's e-magazine is sent regularly every half month. This continued for several months, and the traffic increased significantly. We took advantage of this trend to improve membership services, and there was a breakthrough in advertising.
I have to say a wordy thing, the e-magazine must be well-made and you will like to read it, otherwise it will be junk information. Tens of thousands of email addresses cannot be made up randomly. If you are careful, you can bring thousands of traffic.
After a year of work, I didn’t bother to optimize. The so-called promotion and optimization work was just incidental.
The first year of operation is about to pass, and it has proven to be relatively successful; the article you are reading now actually means that the website operation has begun the "de-promotion" stage, and this article is a sign of the beginning.
In the second year, we focused on two aspects: promotion and brand building. The specific methods are also very simple. Just grasp a feasible path and stick to it.
Thank you maoshan118 for your contribution