The choice of keywords for the website should be decided before the website is started. If the keywords are chosen improperly, the consequences will be very serious, because after the keywords are determined, for example, it has been three months since the website was built, at this time you If you think about changing your keywords, it will have a great impact on the website. Specifically in terms of website ranking and website weight, we need to choose the keywords correctly. Maybe the keywords you choose have fewer people searching for it, so you No matter how high the keyword ranking is, website traffic cannot be increased. Of course, if you choose the wrong keywords, it’s even more inappropriate. Now let’s talk about five things that webmasters need to pay attention to when choosing keywords for their website correctly.
First, keywords should not be too popular
Some webmasters, because they have little knowledge about website optimization, choose keywords that are too popular in search engines at the beginning. If it is a company website that specializes in selling gifts, the company would like to use the word "gifts" to optimize website rankings and develop Software companies want to use the word "software" to optimize website rankings, and so on. For keywords like this, the hope of ranking on the first page is relatively slim. Unless you want to spend a lot of money and time to rank for this keyword, please give up decisively. In other words, even if your popular keywords are ranked very high, the purpose of visitors who can search for such popular keywords is not very clear. When searching for gifts, does he want to buy gifts? This question is difficult to say. Visitors with these words basically have no clear goals, so the possibility of bringing benefits to your website is also reduced.
Second, keywords need to be targeted
The main keywords of your website should not be too special or too short. For example, our keyword is "Quanzhou website construction" because we are engaged in regional business and our customers are basically from Quanzhou, so in order to avoid keywords It was too popular and feared that it would not be targeted. Instead of choosing "website construction", I chose "Quanzhou website construction".
Third, don’t use the company’s name as a keyword
Few or almost no people will use your company's name as a keyword to search for your website. You should do market research before building a website. For example, you can consult customers or friends outside the company. If you want to search for your website online, When looking for people to do this business, what keywords will they use to search the website.
Fourth, choose keywords with large search volume and low competition.
A relatively good keyword is a keyword with a large search volume and low competition. Some keywords may be competing on many websites with the same keyword, which will reduce the actual benefits brought by the keyword and cost a lot of money. And time, hard work to optimize the keywords of your website to the front position, in fact, maybe all your efforts are in vain.
Fifth, don’t use irrelevant words as main keywords
This method may have been used by many people in the past, but now it does not work for search engines. It may only bring a little irrelevant website traffic, but it will affect the user experience and seriously reduce the credibility of the website. Time After a long time, it may be blacklisted by search engines and no longer included.
I hope that after reading the above five points, you can choose your website keywords more accurately! Okay, let’s stop writing this today! This article was originally created by Quanzhou website construction www.huazoom.com . I hope that webmaster friends will remember to indicate the source when reprinting. If you build a website with conscience, you will be rewarded.
Thanks to Quanzhou Website Construction for your contribution