Today I would like to share with you some of my experience in purchasing high-quality advertising space on Alimama. These experiences are analyzed based on my experience in building online stores and websites. I guarantee that you will benefit a lot!
To be honest, it is really not easy to open an online store. The policy requires real names not to be disclosed, but it is becoming more and more difficult for us to do so in terms of online store popularity. First, Taobao blocks Baidu spiders, so we cannot rely on search engines. Secondly, SEO The rise of SEO has also led more and more webmasters to join the ranks of black hat SEO. They want to sell some ads on Alimama. The traffic data of this advertising space is very high, but when they buy it, they either have a low click-through rate or a low conversion rate! It is a waste of their own money. Hard-earned money! If you still don’t know how to identify the pros and cons of advertising space, then this article is just for you.
1. Check the Alexa world ranking of the website where the advertising space is located
Although everyone says that the Alexa world ranking cannot reflect the real traffic of the website, it does make sense, because very few domestic Internet users have installed the Alexa toolbar, which will inevitably lead to Alexa’s statistics being a bit one-sided! But today I want to say The thing is, if a website has a lot of traffic but a low Alexa ranking, then you should pay attention. Although I can’t conclude that this website is using cheating methods such as brushing traffic or buying traffic, there is one thing I can tell you for sure, Few users of this website come to this website by searching for keywords in search engines such as Baidu. More likely, they come to this website from pop-up windows, navigation, or even being forced to set the homepage by rogue plug-ins!
Why can I say this with such certainty? We all know that SEO has reached a point of fierce competition, so every popular keyword will have a considerable number of webmasters optimizing, and among the tasks these webmasters have to do every day, It is also indispensable to search for keywords to be optimized on search engines to analyze the situation of competitor websites, and the group of webmasters is the group with the most installed Alexa toolbars, so if a website’s Alexa is low, at least it means this The website does not have a good ranking on the search engine. If it has a good ranking, there will definitely be many webmasters analyzing the website. So how can it have a low Alexa! Without a good ranking, it is destined that there will not be a large number of visitors to the search engine.
On the other hand, in my experience, the portion of website users that come from search engines has the highest conversion rate. Why do you say this? Because when a user searches for a certain keyword in a search engine, it means that he is very interested in this keyword, so the target website is very targeted for him. If the visitor is browsing a novel website A women's website pops up, do you think such traffic will lead to a conversion rate? For example, although the website IP of Xiunv.com is only about 3,000, 80% of the visitors come from Baidu to search for summer women's clothing, clothing matching, etc. Come on, if you want to put clothing ads on such a website, the effect will definitely not be bad!
2. Analyze the number of pages viewed per person on the website
This experience can only be applied to those advertising spaces that enable site-wide display. The number of pages viewed per person = PV/IP. As for PV and IP, there will be statistical data on the Alibaba advertising space display page. My suggestion to everyone is that the number of pages viewed per person is best between 4 and 8. If the number of views per person is less than 4, it means that the user stays on the website for a short time or it can be said that the user is not interested in the website content. As for the reason for this situation, it may also be cheating. How can users expect to be interested in the ads on the website if they are not interested in the website content? If the number of views per person is higher than 8, it is almost certain that the website is cheating (except for novel sites and comic sites). As for the reason, I can only say that it is the experience and feeling of a webmaster!
3. Analyze the ranking of website keywords in search engines such as Baidu
If a website has a lot of traffic, then you can search Baidu for the keywords in the website title and the homepage page keywords, because these keywords are the focus of optimization by the webmaster. It is also OK if these keywords are not ranked in Baidu. It is concluded that few users of this website come from search engines. Of course, if you want to purchase monthly advertising space or the transaction volume is large, it is best to ask to see the website statistics.
4. Check if the website is doing other affiliate advertising
Currently, the Alimama Alliance websites have the highest cheating rate, which is an unquestionable phenomenon. But if there is a Google Adsense alliance on a website, it can almost be said with certainty that the website is not cheating, because Google Adsense is the most sensitive and serious about cheating!
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The personal space of the author easydo. This article only represents the author's opinion and has nothing to do with the position of the webmaster network.