I have been playing with the enterprise website in the past few weeks, so I would like to share some insights and experiences. Please criticize if the writing is not good, and send flowers to praise if the writing is good~
1. Slow update
Slow updates are a common problem in almost 80% of corporate websites, resulting in little attention from spiders, so it is necessary to update content regularly and regularly. How can this come about? First of all, you can start with the product, such as a new product launch, and attach bold links to your keywords in the content. Secondly, you can also start with content surrounding the company, such as corporate activities and corporate culture. It can also be released from the content of cooperation projects. For example, if a company cooperates with a certain company on a certain product, there will also be keywords here, so regular updates are necessary. For the sake of spiders and rankings, even if it is bad content , you also need to make it better and publish it. If you have good content, of course the collection will increase. As the content increases, your weight will gradually increase. So why not?
2. The structure is very messy
Some corporate websites have a lot of products, a bunch of pictures, etc. when you open the homepage. This can be omitted appropriately, and then there are the standards for website URLs. There are many dynamic corporate websites. Whether it is from search engines or personal feelings, static URLs are really attractive. It's very beautiful. The format DOMIAN/Category/Product.html feels good. Of course, if you don't have a category, direct DOMIAN/Product.html is also good. Therefore, when selecting a program, you should consider whether it can support static generation and static directories. Furthermore, I also put internal optimization in the structure. The product descriptions of many corporate websites contain quite a lot of keywords. Why not use them to link to the keywords on the homepage? Isn’t such internal linking good? Therefore, the network management and online sales departments of those enterprises should pay attention to these issues.
3. Too few external links
People in the enterprise generally think that if I build a website and put it there, people will see it. In fact, during the optimization process, you will find that the external links of the websites of small and medium-sized enterprises are really pitiful, because those leaders do not have this kind of SEO. Awareness, so this awareness must be established in the process of building external links to the enterprise's website. So how do you get external links to a corporate website? I personally feel that writing software is a good way because the spread speed is very fast, especially when you are pushed to a good web page position. I remember the last time an article on my blog was Reprinted more than 200 times. There is also the blog group. We have talked about these external link methods for a long time. The key lies in your execution ability. If you do small things to the extreme, the effect will be very awesome.
During the optimization process in the past few days, another feeling is that almost all corporate websites are supported by external links. For example, some corporate websites have a little more than 50, but the number of external links reaches 2000-3000, almost dozens. times, you can imagine how high the proportion of external links in corporate website optimization is, but external links are indeed a process of slowly cultivating. What is needed is intention.
Finally, let’s talk about mentality. Don’t be too SEO-oriented. Make good content, and then go for external links. Take your time, don’t rush, analyze yourself and your competitors. I think you will have a good ranking after all, but Time is a matter of time. You are not an expert, and you will not get No. 1 in 1-2, so do what you can. Only when you do it will you find the problem and then solve it.
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Thank you yospan for your contribution