Staff engaged in online promotion often need to evaluate different types of websites in order to achieve twice the result with half the effort in website promotion work. Haohaotui has been engaged in online promotion work for many years and has its own unique indicators for evaluating website value. Haohao recommends that: From a general perspective, the true value of a website is mainly determined by three major factors: website business model, promotion and implementation strategy, and the quality of the execution team. Today, I will focus on small things and briefly talk about 8 methods to evaluate and analyze the value of a website from its appearance:
1. Check the website online time. The Internet has a wide range of communication and is fast. However, in an increasingly standardized network environment, do not trust a website that becomes popular overnight. A website that has just been launched not long ago, no matter how big the background is, its influence is still relatively limited.
2. Website content quality. A truly valuable website, without exception, attaches great importance to the content of the website, focusing on original content. On the basis of focusing on quality, it also pursues quantity.
3. Website weight. The website weight mentioned here is mainly evaluated from the perspective of search engines. To judge a high-weight website, we can often use the main keywords of its latest article titles to search. High-weight websites will generally be ranked in Baidu Related in news or google news.
4. Search engine inclusion volume. Although search inclusion is not the decisive factor in website traffic, if it is not included or rarely included, it is not a good thing for online promotion. When small and medium-sized enterprises carry out online promotion, no one can give up search engines easily. Losing the traffic of search engines means that people have lost their right and left hand. Although they will not die, they are no longer healthy after all.
5. Alexa website ranking. Although data rankings can still be faked, until there is no more authoritative third-party data statistics, it can still be regarded as an important reference indicator for website value evaluation.
6. Baidu snapshot. The closer this time is, the more frequent the updates and changes are, which means that the Baidu snapshot of the website is updated faster. Generally speaking, the higher the weight of this site on Baidu, the greater the value of the website.
7. PR value size. The PR value is a value calculated by Google based on the number of external links, quality of external links, quantity of internal links, quality of internal links, website content, etc. It is a criterion provided by Google to evaluate the overall performance of the website. Google's current PR value takes a long time to update. Generally speaking, the PR value is almost proportional to the weight of the website.
8. Profit status. To evaluate the value of a website, especially the value of a commercial website, the most important thing is to return to whether it has the ability to make a profit. Profitability or not is also the final determinant of website value evaluation.
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