Recently, due to the good ranking on Baidu, many friends have invited me to participate in SEO-related activities. Some have asked me to analyze their websites, and some have asked me to give them suggestions on choosing keywords for their new sites. Here I will tell you how SEO can highlight the focus of website keywords.
First, let’s take a look at the SEO industry. Baidu privately said that the SEO industry is a parasite and that I am incompetent, but expressed serious indignation. Baidu's requirements for websites also focus on user experience. Perhaps in Baidu's eyes, the so-called user experience may be based on access experience, that is, the number of clicks entering the website through search keywords. Perhaps based on the browsing experience, in their view, if the prominent focus of a website is consistent with the actual website products (so-called keywords), they think it is a regular website, not a garbage website.
Analyze the website. When a website is given, we need to analyze the customer base of the website and the keyword positioning of customer searches. This is a very important stage. We can analyze the approximate search volume of possible keywords through Baidu Index, and then consider the order of keywords. As webmasters, they all say that the title of a website is fatal and the most important, so why do you say this? I think Baidu’s key focus on the website is the website title. The weight of keywords decreases from left to right, and then the first-level domain name has a greater weight than the second-level domain name, and the second-level domain name has a greater weight than the second-level directory. The first-level directory is larger than the third-level directory, which is a common understanding among webmasters.
According to the above, we cannot be careless in the order of keywords. We put the main keywords on the left and some sub-keywords on the right in the title. However, the Chinese characters in the title should not be too long. Generally control Within 30 characters. Of course, there is a special situation, which is a special approach in SEO, which is to avoid the real and the weak, avoid the important and ignore the light. When it is found that the corresponding key keywords are very competitive, at this time, we can consider putting long-tail words in After listening to the opinions of customers, consider putting keywords with high competition in the back, or give up altogether.
It is important to choose keywords on the home page, but keywords on the inner pages cannot be added casually. For the inner pages of the website, the titles should also be different. I personally think that the inner pages are suitable for putting some product classification keywords, some long-tail keywords and the like. We can implement inner page titles based on program rules and dynamic code.
After setting and organizing the keywords, we need to highlight these keywords throughout the site. We can add those keywords appropriately in meta description and keywords. In the past few days, some netizens have asked me how to write a description. If it is too long, it will not be very good. I thought so at the time. I would like to add that in the description tag, keywords must not be stacked. There are other tags worth paying attention to, such as h1, h2, h3, and h4. Among these tags, the H1 tag is the key. It is best to only use it once on a website page, and it is used to highlight the words you think are the most important. Regarding this issue, the webmaster of Bobaiyou who participated in the competition also analyzed my site. Except for the title of my blog, it did not use the h1 tag. When processing website images, we can add alt tags to make the user experience more friendly.
We also need to make good use of links, which is also the focus of highlighting keywords. How to put it, on the internal pages of the website, we can use anchor text or use bolding, etc. Among them, I personally think the anchor text is very important. You can point the main keywords of the internal pages to the homepage link, and the keywords that appear on other pages are on this page. appears, you can add a link to the previous page, and in a continuous cycle, your site will form a network chain. As the saying goes, all roads lead to Rome, spiders will like it more. For external links, we can use text links to achieve it, and the text is set to your keywords.
As for how to highlight the focus of keywords, that’s all I have said above. I am not experienced enough, and there are more. Let’s slowly explore it in practice in the future! ! !
The address of the author Qingtian of this article: http://www.kedeng.com/archives/618 Please keep it for reprinting.
Thanks to Desert Lone Wolf for your contribution