I just built a local portal these days, and I plan to do it with a friend, but my friend doesn’t know much about promotion, so I just wrote this article as a tutorial, and I can just follow it for promotion in the future. Everyone hears about website promotion on the Internet all day long, and it is said that it is a god, and some friends also worship it. In fact, website promotion is something civilian, but the situation has been moved to the Internet. Promotion, what is promotion? Promotion is to promote your product and let more people know and accept your product. This is promotion. Website promotion is to promote your website, let more people know about your website, or directly become the user group of your website, which is commonly known as "advertising", but advertising sounds noble, but the promotion method It’s simple, and everyone knows it, but it’s not that different when it comes to actual operation. Those who do it well are the so-called promotion masters. Although they are not so popular, the technical content is there, which also requires a lot of experience and Commonly summarized experience. Enough nonsense, let’s get to the point. Website promotion is generally divided into two categories, online promotion and offline promotion, which means promotion online and promotion in life. Let’s talk about online promotion first.
1: Online promotion
1.Tencent QQ
This can be said to be the most common method. I usually talk about my website when chatting with friends, or talk about my website when chatting in a group. Otherwise, the group announcement is changed, or sometimes when chatting When I was in the group, a message suddenly popped up in the group: "Which classmate from so-and-so university ran away naked again", followed by a website address. This is all promotion, but when you are in the group, don't post advertisements casually, otherwise the group will be upset. T, I suggest you don’t dive in the group, come out to chat more, get familiar with everyone, it’s best to have a good relationship with the group owner, but don’t let everyone know that you are the webmaster, the advertising situation, for example, “Fuck, this This girl is really SB and an embarrassment to China. Look at it, I really want to push her to the bottom.” It’s just an example to tell everyone that the content of advertisements should be civilianized. Don’t just look at it as an advertisement, but recommend it sincerely. Don’t post it for a day. There are too many, just 3-5 posts will be enough. If you have just joined a group, don’t join the group and post ads immediately, otherwise you will 100% be attacked. The key is to control your exposure. We send advertisements in groups to our target groups. The 3G Binzhou network we are building now targets Binzhou people. Search for some groups and groups about Binzhou exchanges. I won’t go into details on this point. If you can do this well, then don’t do promotion.
2. Email promotion
If you have nothing to do, write some emails by yourself and layout the news on your website. At least it looks beautiful and the content must be popular. It is best to be borderline pornographic. It should be the same as the homepage of the website. It will make people look legitimate and willing to click. content, and then distribute it to the group. If nothing happens, create a few more mailboxes, such as QQ mailbox, Sina mailbox, and Sohu. . . Register them all, and then add friends like crazy. Of course, you should add the target group. You can send them regularly, such as every Monday, or you can download or buy a group sending software. Don't make people annoying, and you have to control the degree.
3. Forum promotion
There are so many forums on the Internet now. If you have nothing to do, look for local forums. For example, in Binzhou, you can find a large number of Binzhou forums under Baidu. You can also find some forums in counties and districts, and then write them down for easy access in the future. Just register a few more vests, but be careful not to start with advertisements when posting. You can finish posting the article, and then leave your own website address, so that moderators will be merciful when they see it. Yes, if it is direct advertising, then the ID and IP may be blocked. You must go to Baidu Tieba. It is the largest forum in China after all. Search for Tieba related to Binzhou. The format of posting articles is the same as that of the forum. No direct advertising. Moreover, Baidu blocks non-Baidu links very strongly. When going to Tieba, remember to apply for that Tieba. If you are a member, it seems that you will click lightly if you are blocked if you post a link. If you really can’t post it, then use full-width input to post the URL. This will work, but it will not be a link. Remember to leave each article. This article is reprinted from 3G Binzhou.com, even if If they don't come, they can become familiar with each other over time and let everyone know that there is such a website. Over time, the traffic will come. It is best to get involved with the forum members and get the forum owner or moderator to come there. Even better, just send the link directly.
4. Q&A promotion
Baidu knows that Sosou Ask and Sina iAsk are both well-known question and answer websites. Go to these places to search for questions related to Binzhou, and then give them back. After answering, you can add "If you want to know more details, you can recommend an address to me." "You, that's where I read it (3G Binzhou Network) and then typed the address." Do not reveal that you are the webmaster in the content, otherwise the effect will not look good. Remember to answer the content so that people can see that you answer the question sincerely. Yes, don’t let the other party see that it is an advertisement. If you can leave a link, please leave the link, because this type of Q&A website has a high weight and the quality of the external links is also very good. If you cannot leave a link, then mention the name of the website.
5. Soft article promotion
Soft article promotion, this also belongs to promotion, my current article is called soft question, but it is not very effective for local sites, because soft articles are generally written to increase high-quality external links. Today we are talking about promotion. First Don't talk about soft articles.
6. Website navigation promotion (such as hao123)
When your SEO optimization is not good, this type of promotion will bring much better traffic than search engines. Search for local related website navigation websites, and then contact their administrator or submit your own website to them. It's enough to include it, but don't just submit local navigation. Look for navigation websites. However, generally better navigation websites either require money or rankings. If we can't, we can find some free ones, which can also bring some traffic.
7. Community promotion, Weibo promotion, blog promotion
Nowadays, Renren, QQ Alumni, and Kaixin.com can all recommend their own websites, and these types of websites are also quite popular now. Please refer to the method mentioned above to explore for yourself.
Weibo has just become popular. Sina, Tencent, etc. all have Weibo. Register a few and promote them appropriately.
Blog promotion is an old promotion method, and the effect is very obvious. Once the blog becomes popular, it will not be a problem to receive thousands of visits a day. You can register a Sina blog and post a few content from our website every day. Of course, Eye-catching, keep updating every day, and the traffic will come over time. It would be better if it appears on the homepage of the blog. At the end of each article, there is a blog reposted from 3G Binzhou.com, which has a high weight. Over time, the traffic will come. There are more chains.
Thanks to chentong3872 for his contribution
8. Friendly links
Make more friendly links with other websites, but before linking, you must check the history and inclusion volume of his website. Although you can't find a good friendship link (they won't do it with you), at least it should be the same as your own site. , be sure to make sure that the inclusion of his site is normal. If you link to a site that is being K’ed, then you are not far from being K’ed. Be familiar with using a range of webmaster tools.
9.SEO promotion
Why put this in the last one, because it is also the most difficult to understand. SEO promotion is a search engine. Suppose Baidu is searching for Binzhou information on Baidu, and our website is ranked first, then every day it will pass " The keyword "Binzhou Information" brings a lot of traffic. Some websites have Baidu index analysis. You can see which keywords related to Binzhou are more popular, and then do the ranking of that keyword. I don't know much about SEO, but I think the search The engine has no rules, and even if there are rules, it will not let you know. And the SEO methods some people talk about are some experiences summed up by predecessors. For individual webmasters like us, we don’t have the money to hire someone to do SEO, and we have to do it ourselves. I don’t quite understand. The only thing you can do is to update the content steadily every day and make the content original. Even if it is not original, it is still fake and original. “Content is king”. As long as you update it steadily and continuously every day, Baidu will be a long time. You will become more and more friendly, you will get more and more entries, and your ranking will naturally go up. Don't update today and then not update tomorrow. Don't change the style and title of the website casually. If you change it frequently for a long time, Baidu will kill your site. When the time comes, you won't have anywhere to cry if you want to. We just need to do it every day. As long as the columns you are responsible for are regularly updated and pseudo-original, it is best to update them regularly every day.
This is all for online promotion. These are the most common promotion methods. They seem simple, but it is even more difficult to be familiar with them. This is all my experience. The key is to transform it into The best is what you sum up through your own experience and practice.
2: Offline promotion
There are many offline promotions, and they are not very common. It mainly depends on your ideas. How far-reaching your ideas are, how far your promotion will go. Haha~~~
For example, I think if you want to promote it, you must first promote it to the people around you. Our 3G Binzhou is for the local area, and the people around us are our target groups. We can meet acquaintances and friends. Introduce your own website, or ask a friend to help introduce it, so that everyone knows that there is such a website. Once it is spread, it will be spread to ten, and then the traffic will gradually come. In addition, you can print some business cards. They should be beautiful and look like the best of successful people. Print 3G Binzhou.com and send them to acquaintances. Maybe your friends will go there when they think of them, and they will feel good. Website Once it is collected, it becomes a regular user.
Your own website can also regularly hold some local activities. For example, if there is an earthquake, let's do a fundraiser, or go to a nursing home or kindergarten to hold some activities. Videotape or take photos and upload them to the Internet, or write down the event content and submit it to a newspaper. (For example, Qilu Evening News, Binzhou Daily, etc.) (don’t forget to note that this is an event held by 3G Binzhou Network), it would be better if it can be on the news haha~~
That day I thought of a way, which is to print some plastic bags myself, print my own website, but it should be very beautiful and look awesome at first glance, and then supply it to supermarkets for free. Big supermarkets can't do it, so small supermarkets can't do it. Ah, but you have to have the funds. This is equivalent to the supermarket giving us free leaflets, but in the form of plastic bags. In this case, the people buying things can't throw away the leaflets (bags) right away, and they It still feels very novel, so I might go back and take a look, but the target audience must pay attention, you can't go to the entrance of the middle school to distribute it. Who of the children come to such a website? Go to the supermarket in front of the company and other places to distribute it. It's just a whim, I haven't implemented it yet, so I don't know the effect!
Advertise some merchants for free. Go to a computer mall or shopping mall to find some merchants, and let them promote their products online for free, and then ask them to advertise their products to you at their place, such as putting up a poster or something like that. But this conversation Just be careful not to let you drive you out.
Sponsorship, if you have a certain amount of funds, you can adopt this method, and the effect is also very significant. For example, if our mobile phone store in Binzhou holds an event, then if we sponsor it, we will give it funds for the event and use the slogan of our website during the event. You need to discuss with them how to do it specifically.
That’s all for the specifics, there are too many methods, it mainly depends on what each person thinks, or practice! To do a good job in promotion, we also have a good division of labor. For example, you are mainly responsible for Tieba forum promotion, you are responsible for offline activities, and you are responsible for blog promotion. As long as the cooperation is well coordinated, no ambiguity or conflict will arise. The main thing to pay attention to when promoting is, if you can leave a link, leave the link. This is an external link, which is very important to the website. If you can't leave a link, leave the name of the website and what it does. Don't put all the ads. People don't know what you want. What to say to him.
There is strength in numbers. Now is not the time to fight alone. Without a good team, nothing can be accomplished. Finally, I wish our 3G Binzhou network will grow bigger and bigger, break out of Asia and move towards the universe, haha~~~ The article is reprinted from 3G Binzhou Network---www.3g0543.com (absolute quality external link)
Thanks to chentong3872 for his contribution