When building a website, deciding on a website name and choosing a domain name, especially when it comes to choosing local website domain names, it seems that you can choose whatever you want, but in fact there are many problems. The following is a combination of the website name and domain name of Langfang Kaka, which I personally operate. , as well as the experience accumulated over the years, briefly talk about the common advantages and disadvantages of accumulating local website names and domain names, for your reference only.
I would like to discuss this issue with you from two aspects:
1. Selection of website name
In fact, the choice of website name does not have its fixed rules. It must be comprehensively considered based on the actual local situation, the level of netizens, and whether there are strong competitors. The general principle is that the brand of the website must be clear and independent ( If you want to make your website first-class in the local area, it will be impressive and not easily confused with other websites. It would be better if it can be well combined with local characteristics.
(1) Look at similar websites. If there is no similar website in the local area, then things are simple. You can call XX hotline, XX online, or directly call XX website. Because after your publicity and promotion, and there are no competitors, your brand image will be Well established. But it’s a pity that local websites have been popping up like mushrooms after a rain in recent years. They are all good and bad. Anyone who knows a little bit about websites can get a set of source code and buy a virtual host. The total investment will not exceed RMB 2. For a hundred dollars, a "XX's largest local portal" was born. So if you plan to open a local website in your location, especially if you haven’t chosen a website name when reading this article, then congratulations, basically you’d better not think about “such and such hotline, so and so online, so and so online” There are names like "Information Network, So-and-So Network". I guess you can find a lot of them just by searching on Baidu. At this time, you must choose a name that is very personal, unique and easy to remember. For example, the portal website in Hebei is called "Great Wall Network", and the portal website in Henan is called "Shangdu Network", both of which are based on their rich history and regional characteristics. By extension, it’s majestic. Don’t you think it’s much more enjoyable than calling it “Hebei Online” or “Henan Information Network”?
(2) Look for local characteristics. Every city, even a very new and very small city, like our Langfang, although it is a small city that was only developed after 2000, there is also a dragon river and a phoenix river passing through it. What kind of phoenix river is naturally formed? Characteristic place names such as apartments and Longhe Industrial Park. I believe that if you search carefully, you will be able to find something that matches the characteristics of your city. It will be a good name for your website.
(3) Pave the way for the domain name. The website name must be roughly consistent with the domain name. This is common sense to everyone. It is mainly for users to better remember your website and domain name. Therefore, your website name cannot be too long, and you also need to check whether the name you choose has a suitable domain name. Nowadays, more and more people are hoarding domain names. Almost all the better domain names have been registered, so this is also a very important aspect to consider.
(4) It is easy to remember and has outstanding features. Everyone knows this. If the name of the website is "Langfang Istanbul United Emirates Trovsky Network", people who visit the website may come just to slap the webmaster. It is best to keep the website name within five words. If it is catchy, it is too long and difficult to pronounce. It is not good and is inconvenient to spread. Even if a netizen thinks your website is good, he wants to recommend your website to his friends. , but in order not to bite my own tongue, I am afraid I will try to give up.
Considering all the above aspects, are you easily impressed by excellent local websites such as Xiamen Xiaoyu and Hangzhou 19th Floor? Will the "Langfang Kaka" that we finally selected on our website make you remember it the first time you see it? At least judging from our promotion process, most people will remember it after watching it once. When asked next time, they will easily remember, oh, I seem to have seen it somewhere.
2. Selection of domain name.
The domain name of the website must be consistent with the website name, at least in pronunciation, it must be very close. This is the principle I have always adhered to, unless you are building a corporate website rather than a local classified information website. You can search on Baidu for common domain name selection principles. I am mainly talking about local sites here.
(1) The best choice. Assuming that your city is called Langfang, then the preferred domain name is naturally www.langfang.com or www.lf.com , or www.0316.com (0316 is the area code of Langfang). However, unless your city name is very long , longer than Xilin Gol and the like, and very small. It’s so small that domain name dealers didn’t notice that there is such a place in China. In that case, it is possible for you to choose this domain name. But if you are willing to spend money, it is worth spending a little money to buy one. A good domain name like this in a less popular third-tier city generally does not exceed 100,000.
(2) The second choice is a domain name with the full or abbreviated city name or area code + .NET or .CN. It is still possible to find this type of domain name. Generally, domain name dealers hoard domain names and will not use them for good purposes. website, or even not putting the website at all, so there is no need to worry that your users will enter the wrong domain name (.COM) and cannot find you. If they find that the opened website has no content, they will naturally try to enter .NET.
(3) The third option is to start with the abbreviation of the city name, take Handan as an example, such as HDZX, HDRX, HDREN, etc. Such domain names are easy to find and register. However, such names correspond to The website name is a bit in conflict with the above rules. That is to say, others may have already made a website with a similar name. If you promote it for a long time, you may be helping others to promote it.
(4) The fourth option. In fact, I highly recommend that you give priority to this option when you are desperate. It is to really choose a name, such as our website, Langfang Kaka’s domain name www.lfkaka.com , the domain name and The website names have an absolute correspondence. Although it is not as grand as Shangdu.com and Great Wall.com, it is enough to impress people.
(5) The least recommended option is to call a certain information network, such as Handan Information Network, and then change the domain name to www.hdxxw.com . In this way, firstly, it cannot highlight the characteristics, and secondly, all URLs start with Pinyin prefixes. People's more direct feeling is that China's small businesses are not grand enough.
Although there are many principles and principles mentioned above, they only lay the groundwork for the website as much as possible. You can never make the website popular just by relying on a good domain name or website name. It is very difficult to operate a local classified information website. It’s tiring, and because there is a lot of information, it is really not easy to take care of the user experience and delete harmful information in a timely manner. Therefore, in addition to choosing a good website name and domain name, you must also be fully mentally prepared and devote enough energy to operating local websites, so that you can achieve good results.
Source of this article: Langfang Kaka ( www.lfkaka.com ), first published by the webmaster station, please indicate when reprinting.
Thank you zilly for your contribution