Just like opening a store, you need to be very clear about what kind of website you want to build before building a website. The websites built by many webmasters on the Internet are quite messy and do not have a central idea. If you really have little talent and lack of knowledge and can't figure out the direction, one thing must be clear, that is, you must be very clear about the advantages and disadvantages of this website, especially the products or services provided by this website. We must be very clear about the purpose of building a website, what goals we want to achieve, and where our target customer groups are. The most important thing is where your profit point is, because it is related to the survival of the website. In short, these must have good ideas.
Let me first talk about the positioning of the website. As I said before, building a website is like opening a store. We conduct market research and do what the market needs. This is the key point. Being able to meet the needs of the market is what we have to do, so we must have our own ideas and analysis when positioning the target customer group. The target customer group refers to which audience group your product or website is aimed at, what age group, what class, whether it is primary school students, college students, white-collar workers, etc. After the analysis is completed, their psychological conditions must be analyzed before the plan is implemented. After positioning the target customer group and age, we will find the direction and motivation for our business. Without these, all your efforts in the future will be in vain.
There is also the need to fully demonstrate your strengths. This is the same as being a human being, you also need to find your own strengths. Because only special skills can win in job hunting. Before you start, you have to think about which professional field you are strong in, and then implement a plan based on this. If you are strong in design and good at PS, you can build a site about artists or designers. Then your advantages will be reflected at this time, and it will be easier to succeed. Chairman Mao said it well: seek truth from facts. Without investigation, you have no right to speak. It really has to be like this, because you have done it before, you can have a say, because you know what customers need, what needs I provide to customers, etc. These are your own advantages. If you seize your advantages and create opportunities, you can improve yourself. The greatest energy needs to be carefully considered when building your own website.
As far as the website operation plan is concerned, this is also quite important. We need to spend some experience on this. In terms of how to bring demand to the target customer group, in terms of pertinence and satisfying the market, the planned time, purpose, and final results during operation must be listed one by one through indicators, and relevant operational processes must be formulated.
There will definitely be competitors as a webmaster, and the same goes for starting a business in real life. When analyzing competitors, we need to analyze their publicity methods and operation methods. Each website has its own style. What advantages does the competitor's style have that we don't have? For example, the keywords used by competitors, the keywords used by competitors, etc. user concerns and so on. Of course, we often say that if others are talking, then we must not follow the crowd. If we always follow what others say and follow the big team, the risk is low, but we will not be able to develop our own strengths and make our own characteristics. Only by walking your own path can you create a world.
Finally, let’s talk about the profitability of the website. Many people never thought about making money before starting, but whoever believes it will do it if they don’t have money. It mainly depends on how you do it. Those who dare to eat crabs are the ones who really make money. Who would have thought that navigation websites are so valuable, and small game websites are so valuable, because others dare to be the first. Therefore, we must have our own ideas and future plans for our website. You have to think about the profit model of your website, whether it is through advertising, business, or the GG advertising alliance. No matter what, the reality is still cruel. As long as we find business opportunities, we must work a hundred times harder.
I write so much mainly to give advice. Let the blind and inexperienced people run the website well and don't be impetuous. Don't change your mind and do what you want to do to make money. The fact is, you can imitate others, but you can't learn their essence. Just like celebrity imitation shows, people are still willing to watch more performances by real stars. You have to be yourself. Make your own website unique and you will be close to success.
Article source http://www.taomaihui.com (Taomaihui--Taobao Shopping Guide)
The personal space of the author hippie. This article only represents the author's opinion and has nothing to do with the position of the webmaster.com.