For the current promotion work done by webmasters, the main purpose is to let more netizens know that such a website exists. And what is the purpose of letting it know that it exists? It is to have more netizens visit your website and pay attention to your website. Many webmasters think that as long as users pay attention to their website, the purpose of promotion will be achieved. In fact, the ultimate purpose of website promotion is to convert website visits into successful transactions, realize website profitability, and drive corporate economic development.
1. Use website promotion to improve website credibility
The promotion work done by the webmaster in the early stage of making the website profitable is to increase the website's visibility and weight on the Internet and the industry. This weight can also be equivalent to credibility. Take the simplest example, if the PR of a website is 6 or 7, can we say that this website is useless? What does credibility mean to a website? Credibility is to a certain extent It reflects the weight and image of the website in the hearts of netizens and is one of the core values of website construction. We can also understand credibility as the reputation of a website, and the role of reputation is very great: first, it can promote customers to have a good impression of the website, thereby generating purchase intentions; second, the product can be recognized by customers Then the website can continue to attract customers and convert new customers into loyal old customers; third, word-of-mouth spread by old customers will help the website develop new potential customers, and these potential customers can be converted into website customers to a large extent. .
2. Pay equal attention to products and services
Many businesses believe that as long as they promote their website and the products of the company or website are good enough to retain customers, they can successfully convert visits into transaction volume. Such conversion is only part of the performance. Only by paying equal attention to the quality of the website's services and products can customers be satisfied.
3. Improve the credibility mechanism of the website
As an e-commerce platform for displaying and selling products, the credit mechanism provided by the website is one of the key factors in the conversion process. If it is a business-to-merchant platform, it only needs to improve the credibility of the company's website and provide customers with sufficient promises. The company guarantees after-sales service. But as a shopping mall platform, most buyers examine the integrity of sellers through creditworthiness and historical evaluations. According to surveys, in 2009, e-commerce platforms had far more transaction disputes due to credit mechanism problems than problems with the products themselves. This shows that e-commerce platforms still need to improve their credit system. When buyers choose a seller, 90% of their choices are based on the seller's credit worthiness and the reviews of other buyers. Therefore, the credit mechanism of the platform is one of the key factors that affects whether a transaction is completed. To improve the website's credit mechanism, you need to pay attention to: the accuracy and authenticity of website materials, placing pictures of the company's registration information with the Industrial and Commercial Bureau and other certification information; making positive information related to the website on search engines to reduce the generation of negative information;
4. Choose the right keywords for promotion and lock in target customers.
Keyword and search engine promotion methods are very effective promotion methods. Can screen potential users for enterprises
Users who search through search engines also have a very valuable user group: users who enjoy a certain type of service for the first time are most likely to be converted into loyal users of the enterprise. It would be great if we could capture a large number of these users and attract them into loyal users through our services.
5. Increase website popularity and interactivity
The website increases communication with customers and provides a place for customers to communicate with each other, so that customers can express their opinions, ask questions, have something to say, and share experiences. This is to increase and drive companies and customers to quickly determine cooperation. The path to relationships. Increasing website popularity and interactivity are reflected in several aspects: 1. When customers visit our website, we should do a good job in pre-sales contact with customers and reduce customer loss through one-on-one service marketing. 2. Set up a website forum. Website forum is one of the necessary promotion methods for website promotion. It is a place where people gather, and its importance to the website can be imagined.
6. Regularly carry out feedback activities: If the website only means conducting transactions without carrying out some preferential activities, then the transaction will be like a pool of stagnant water. We say that the Internet is a good tool. It makes information transmission and communication more convenient. Websites can use it to create some activity marketing models suitable for their own websites, such as point redemption, gift redemption, etc.
By using reasonable promotion methods, combining innovation and experience, and truly realizing the conversion of visits and transactions, it will be easy for the website to achieve large-scale profits.
Author: omen
Original download: Program Supermarket http://www.cxcs.com.cn/
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