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Don't be careless when choosing keywords for the website title. Once it is decided, it will be difficult to change it in the future. It's not that you can't change the words, but changing it will be detrimental to the website.
Since we are cooperating to build a classified information site in Loudi, we discussed the selection of relevant title keywords.
Classified information is related to all aspects of life, such as employment, real estate, intermediaries, second-hand and many other aspects. But how to position the site we want to start building? The first step is to think about the keywords that need to be created.
Through investigation, we know that the most famous local classified information site is Loudi Information Port, which is a site operated by Telecom. It is one of the early sites in a place where the Internet started late, so although the layout seems to be backward now, But it is still the most well-known, so that the local people mainly recognize this term.
Okay, now that we have the first word, real estate is definitely indispensable. This is a hot word everywhere, but the next thing is a little different. A colleague told us that we can actually create new words. We asked him to introduce it. He told us that he once saw the following words in the statistics of a similar website: Loudi Talent Information Port, Loudi Real Estate Information Port, Loudi Renjia.com, Loudi Recruitment Information Port and so on.
This is where novice webmasters need to be alert: keywords are not taken for granted, and they are not the hobbies of individual people, so they are worthy of being the core of the title of the entire site. You know, many of the words he suggested here are new words, which means that in addition to promoting the new website, you also need to create a new brand, which is too difficult for a small operating website. And some words are close to the number of long-tail words but it is difficult to have the effect of long-tail words. Not only is it detrimental to the optimization of the website, but it also sets up unnecessary obstacles to the further development of the website. For small sites, when there is no way to build a brand, surviving like an elephant is the best way. You know, if survival is difficult, there is no need to talk about ideals.
At the same time, the word selection should be as close as possible to the user's perspective. It does not mean that it is best if you cover all possible actions. In this way, you will not be able to do most of the words. The title should be as concise as possible. Even now, we still feel that the title of the website can be condensed. Of course, by the way, novices are reminded that the title must not be changed at will, otherwise the risk of the website being K is very high.
This article was first published by www.a738.com on Webmaster’s Home. Please indicate the source when reprinting.
Thanks to fghimn for your contribution