Everything is difficult at the beginning, and the same is true for website optimization. Many novice webmasters are very impetuous when building a website. For example, they just built a new website today, and they wish they could push it to the top tomorrow. If it doesn't work tomorrow, it will be the day after tomorrow. If it doesn't work the day after tomorrow, it won't work. I have been consulting and asking questions everywhere, why my website is not included in Baidu and why my website is not ranked.
The above all belong to the "impetuous" mood of novice webmasters. So how should a novice webmaster face the optimization of a new site? First of all, we must start with the overall internal structure. Of course, some website codes are designed in this, but for our website In the long run, getting this code is a piece of cake.
First: website structure
Having a good website structure is very helpful for search engine inclusion. You must first start with optimizing the code, delete errors and duplicate codes, and then allocate weights, such as adding <h1> tags to the main title of the website, etc. Add keywords in various places such as the main navigation and secondary navigation, which can increase the overall density of keywords.
Second: website content
Speaking of content, it is a very troublesome problem for novice webmasters. Very few novice webmasters can write original content themselves. Most of them are pseudo-original, and some are even more direct, directly copying and collecting. This is a lot The reason why novice webmasters fail is that as a webmaster, you must have writing skills, so I recommend that novice webmasters try to be original in the early stage when building a website. This is very helpful for website weight, website ranking, and website inclusion. , you can slowly start pseudo-original work later.
Third: Internal links
The so-called internal link is actually the correlation between articles. For example, the content of article A contains the keywords of article B and is connected to article B through the anchor text link mode. This generates an internal link, so why It is always recommended for novice webmasters to insist on originality, because with originality you can control the content, thereby achieving the keyword layout, internal links, overall density, etc. in the article.
Fourth: External links
External links are something that every webmaster must do every day, because external links have a great impact on the ranking and weight of the website. This can be done through forum signatures, Q&A, and blogs, usually on the other party's website. Just leave a link to your own site in the site, but there is one thing to note here. You should pay attention to the quality of the link, rather than pursuing the quantity. At the same time, you should pay attention to the restrained use of anchor text links, that is, links with keywords, so that for Rankings are very helpful.
The above is the most basic knowledge for novice webmasters to build a website. The second, third, and fourth here are things that webmasters must insist on doing every day. To put it simply, website optimization is to do repetitive things every day. Of course, here are only We only talked about the early stage optimization of the website, and the later optimization design involves data analysis, ranking analysis, etc. But as a novice webmaster, this is what you learn in the early stage. Only through continuous practice, accumulation, and summary can you succeed.
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Thanks to [McDull] for his contribution