In the information age, the traditional business model has been greatly challenged. In the past, the various methods of salesmen sweeping the streets to create videos, telephone yellow pages telemarketing, and email mass marketing seemed extremely insignificant in the face of website optimization and promotion. In the past few decades of expansion, the way people know the world and obtain trust and information has undergone unprecedented changes, that is, the Internet and search engines. If you don’t know, it doesn’t matter. Just search on Baidu and just a few steps away. Everything is right before your eyes. Search engines are gradually Become a tool for people to obtain information and understand the world. If each website is a book, then the search engine is the index and bibliography of the library. Therefore, when companies carry out online marketing and promotion, they have to understand search engines and Baidu.
Website construction has always been valued by companies from all walks of life, but how effective is online marketing promotion? There are different opinions. Some companies make a lot of money through Baidu bidding rankings, some companies cooperate with B to B websites in related industries, and their business continues to rise. Some companies have built their websites for several years, but have been hidden by search engines, without any online marketing effect. More companies are paying attention to another way of promotion, which is website optimization.
Website optimization is to optimize the website's internal and external environment reasonably so that the website and search engines can reach a state of comparison and harmony, so that it can stand out from the numerous search results and reach the eyes of the target group. When an enterprise builds a website and conducts online marketing, the most important thing is website optimization. However, website optimization is not a one-time thing. Optimizing a website in order to achieve the purpose of online marketing must go through three stages:
1. The first stage of online marketing for an enterprise is to build a corporate website.
First, let’s analyze the cost structure of building a corporate website. Building a website usually requires paying three parts: website code design fee (one-time payment), website space or host rental fee (paid annually, usually tens to hundreds). Yuan), domain name rental fee (currently the registration price of popular domain names in the industry is: about 60 yuan, and the renewal price is also about the same price)
Instructions for building a corporate website:
The website code belongs to the enterprise. Earlier, Zinan mentioned the article about China xxx Network Company not giving corporate website codes. I believe everyone has read it. Therefore, corporate website builders must know that the website code belongs to the company. Domain name management. The domain name belongs to the enterprise. It must be noted that if the enterprise lets some small Internet companies or individuals build websites, it must be noted that the domain name is resold or the Internet company goes bankrupt and cannot be renewed. spatial stability. The stability of the website space or host is very important for website optimization.
2. Website optimization.
One of the most critical indicators of website optimization is keyword ranking. For example, the two keywords of the company's famous website: Dongguan website optimization and Dongguan SEO are currently ranked first in Baidu. This is the result of website optimization.
3. Maintenance of website optimization effects.
Through website optimization, the corporate website and search engines can establish a relatively harmonious relationship. Then use reasonable long-tail keywords to deliver the website directly to the target customers. This is the effect of optimizing post-maintenance. Enterprise network marketing is not a one-time thing, but a long-term process. Only through reasonable website optimization can we keep the network in a relatively healthy development state.
This article comes from [Corporate Name] Dongguan Website Optimization http://www.71name.com/
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