As the saying goes: "If the name is not correct, the words will not go smoothly, and if the words are not smooth, the things will not be accomplished!" This fully illustrates the importance of the name. If a website wants to develop sustainably, a good website name plays an irreplaceable and important role. How to give your website a good name will ensure that the website can develop healthily and sustainably. After carefully studying a large number of successful websites, the SEO experts of Wanmian Navigation Network found that they have common characteristics, which specifically include three factors:
1. The name is easy to remember and catchy.
2. The name indicates the central idea of the website
3. The name should be healthy and meaningful.
In view of the characteristics of the above three aspects, Wang Yujun believes that if the website can be named based on the following five aspects, better results will be achieved.
1. With the help of idioms, allusions or poetry articles
The purpose of giving the website a resounding name is to help the website play a boosting role in the development process. SEO experts from Universal Navigation Network believe: "There are a lot of idioms, allusions and poems in China. Not everything can be used as a reference for naming a website. Only those that are popular are the basis for us to rely on." By analyzing those widely circulated The effective transformation of idioms, allusions, poems, articles, etc. is that the website name is cleverly attached to the borrowed words, and at the same time contains the website's own culture, so that the website name will play an irreplaceable role in the development of the website. With the promotion effect, it is relatively easy to make the website bigger and stronger. As we all know, the controversial Baidu search engine relies on the "Thousands of Baidu" to cleverly spread its website culture.
2. With the help of folklore or classic stories
Folklore or classic stories will have a profound impact on a certain group. The website was founded to serve a certain group, so with the help of these legends and stories, the website can have an immeasurable effect on this group. If you read "The Universal Navigation Network Originates from a Legend" carefully, you will find out how the Universal Navigation Network has spread widely in time and space along with this magical legend. Coupled with the ingenious integration of related cultures such as "Synonymous with the Auspicious Culture of Universal Navigation Network" and "A Brief Description of Different Interpretations of Universal Navigation Network by Netizens", this legend is bundled with the website of Universal Navigation Network. It is the same legend and website. The souls are integrated into one, constantly developing and extending with the legend. Legends and stories are often rich in content and involve aspects of life, so it is relatively easy to choose a name, and it is easy to take advantage of the east wind to open up the situation. It is for this reason that it has become the top priority for website naming. Let’s take a look at the universal navigation website which originated from a true story, which is about “From Contractor to Real Estate Developer: The Adventures of a Successful Businessman”. The general idea is as follows:
The transition from bricklayer to foreman to real estate developer was the lowest point in my life. During that time, everything was not going well. I often lost all my money and felt extremely bad. A few summers ago, I went to the mountains and rivers with some friends to relieve the depression in my heart. At that time, just to vent, I climbed a steep mountain alone. When I was about to climb to the top, I accidentally fell into the valley. Maybe my life was not meant to be taken. When I was certain that I would die, I felt someone push me in a daze, pushing me to the bushes on the mountain. Then I bounced back. At that time, I felt a heavy impact, and then I lost consciousness. .
Suddenly I woke up and felt that I was extremely relaxed, and my mind was very clear and flexible. When I stood up, I found myself lying in the col with blood on my head, but I didn't feel any pain. Flying up. Colorful clouds floated across the sky, and you could clearly see the golden lotus throne above, and vaguely felt that there was a Buddha sitting on it, chanting incessantly. In order to find out more, I flew over and slowly got closer and closer to the golden lotus throne, and the outline of the Buddha became clearer and clearer. Suddenly I heard a few verses from scriptures: "There is a universal navigation network in the heart, reborn as Fulichang; the universal mystery is hidden in it, and navigation is the direction!", and my body suddenly became heavy and fell rapidly, and soon I knew nothing.
I don't know how much time passed, but I felt an unbearable pain in my head and struggled to open my eyes. Seeing myself lying in a mountain col, looking into the bottomless valley, I still feel frightened even thinking about it.
"You will be blessed if you survive a catastrophe." Since then, those verses have often lingered in my ears. My mind has become calmer, my mind has become more flexible, and my business has gone smoothly. My friends all say that I am no longer the same person. Many people with high spiritual practice warn: "Recite those four sentences of scriptures often, and you can turn bad luck into good luck and bring good luck to yourself." Among them, "The Heart Has a Universal Navigation Network" in the scriptures means " Whether "net" is "going" or something else, even I can't tell now.
From the above story, we can see that the story itself is not complicated, nor is it a household name, but the bizarreness of the story is in line with both psychological principles and the "leaving the soul" in traditional Chinese culture. Coupled with the authenticity of the story (also It may be an illusion produced by the real estate developer), but this does not affect the borrowing of the website name and the future development of the website. So after listening carefully to this bizarre legend, the founder of the site immediately thought that neither "Universal Navigation Network" nor "Universal Navigation Go" would affect the website's borrowing of this Chinese name. Even "Go" is because "Go" is a homophonic word for "Net", and this word can also be borrowed cleverly, and the website was finally named "Universal Navigation Network". This also tells us that there is no need to explore the authenticity of legends and stories, as long as they have a certain degree of interest or philosophy and can be conducive to dissemination. If you want to know the details of the story, you can read "From Contractor to Real Estate Developer: The Personal Adventures of a Successful Businessman"
3. With the help of special events or special dates
There are many things we can use for names, but using special events or special dates to choose a good online name is also a good choice. For example, you can use Qingming Festival, Dragon Boat Festival, National Day, Wenchuan Earthquake 521, etc., which will play an immeasurable role in the website. Because special events and special dates tend to have strong penetrating power, it is easy for people to become familiar with them.
4. With the help of associated words or related words
NetEase cleverly uses the dialed number 163, which makes people easily think of the phone, and then the Internet; 114 uses the 114 phone number query and so on.
5. Rely on brand effect or familiar things
Nowadays, many websites rely on their own company's brand or some familiar brand to build their website. The purpose of this is to easily associate the product with the website. For example, the website of Lenovo Computer Company's Lenovo Company is very easy to use. It is easy to make your own website attract consumers of your products; Xinhuanet, etc., use the well-known brand of Xinhua News Agency to let people know more about its content, and at the same time tell people that the website is a national media brand , established authority. Build your own brand, such as hao123, which is the website home, etc.
6. Use professional buzzwords or popular words
Certain professional words or familiar words are well-known to people in a certain circle, and they can be borrowed at this time. For example, in the Internet circle, webmaster is a familiar professional word, so webmaster.com, website The long website cleverly borrows this word to make its own website bigger and stronger. The reason why the website name is easy to remember lies in the popularity of the word webmaster. These two websites will definitely rely on the increase in the popularity of this word to grow. Spread deeper and further. ; The same effect can also be achieved with the help of current popular words. The most popular word currently is "stealing food". Currently, a website called "stealing wealth network" uses the homophony of the popular word "stealing food" to achieve rapid results. The effect of publicity is that the word "stealing money" in this website is very good, which tells users that this website is a professional anti-fraud website. It mainly provides content that reveals various deceptions and how to prevent them, how to carry out psychological correction, etc. I believe that riding The spring breeze of "stealing vegetables" will soon become popular.
To sum up, we can see the importance of the Chinese name of the website. If you cleverly use the methods provided above, I believe your website will go further and develop faster.
Author: Wang Yujun
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