With the development of the Internet, sharing websites appear in the lives of netizens and gradually occupy the center of their online lives. So what is a sharing website? The author believes that a sharing website is first of all a resource site, which has a variety of valuable resources for netizens such as documents, pictures, videos, music or IT software; secondly, the most significant feature of a sharing website is Interaction, interaction with resource uploaders, interaction with resource sharers, or real-time interaction with both; there are two main profit models for sharing websites: resource sales, and advertising provided by advertising alliances.
At present, domestic sharing websites are developing vertically. The following is a brief introduction to the types of sharing websites:
1. Document sharing station
Speaking of document sharing sites, we have to mention Docin, which operates under the CTC model. Docin allows users to upload document files in dozens of formats, including .pdf, .doc, .ppt, and .txt, and display them directly to readers on the webpage in the form of Flash Player. In short, Docin is like the document version of Youtube. Docin realizes two-way interaction between uploaders and sharers, and its grassroots nature is obvious. Moreover, Docin Document is easy to operate, and its document copyright and other technologies are also ahead of the industry.
2. Photography sharing station
The well-known photography sharing sites in China mainly include Panorama.com, POCO and Seyingwuji. These photography sharing sites have distinct characteristics: Panorama is authoritative and professional and is a good platform for photographers to sell their works; POCO has a strong sense of life and is rich in pictures and texts; Seyingwuji is based on for interactive communication. Some people want to ask, what is the difference between image sharing sites and Baidu image search? I think the difference should be in the two-way interaction and the copyright of digital works.
3. Design sharing website
Zukuu and Nitu are typical representatives of design material sharing websites. Their target group is clear and they focus on design and creative personnel. This is a home for creators. Designers can display and sell their works here, buy the works they need, and exchange experiences and insights with peers.
4. Video sharing station
During breaks, we often go to some video sharing sites, such as Tudou, Youku, Kuliu, etc. On these websites, you can watch online or download your favorite videos to your computer and save them; you can watch movies and TV series that are popular all over the country, and you can also see various daily life videos uploaded by netizens; you can also film yourself Upload the video, and you can also see everyone’s comments and share the joys, sorrows and joys of life with everyone.
5. Music sharing station
Yiting Music and Juyou.com are domestic music sharing sites that provide music lovers with rich music resources, including pop music, classic music and original music. Users can upload music or download their favorite music to their computers or on the phone. MP3.com is a foreign music sharing website, and it is also a negative case in the famous "Long Tail Theory". The long tail theory subverts the traditional 80/20 rule and is a typical profit model in the Internet industry. MP3.com is committed to publishing and sharing original music, but it ultimately failed because it only focused on the long tail and ignored popular music that could attract the audience's attention. This also provides a lesson for sharing websites: there should be elite works on the website, and elite works should drive the sharing of long-tail works.
6. IT resource sharing
IT resource sharing sites mainly refer to software source code program supermarkets and software sharing community sites. Everyone has had the experience of downloading some application software from the Internet. Integrating IT resources together makes it convenient for users to download and use, and it also brings profits to the website. Why not?
A preliminary exploration into the development trends of sharing websites
1. Pay equal attention to authority and civilianization
Please try to imagine that when the resources of a document sharing website can be comparable to the authority of resources of paid databases such as Chinese journals and VIP information, and at the same time can provide a display and sharing platform for civilian authors and resource owners, this Sharing websites achieve both authority and interactivity. Meeting the needs of the target audience at different levels, emphasizing both the refined and the popular, and fully mobilizing the enthusiasm of netizens to participate will be an important development trend for sharing websites.
2. From vertical to integration
From the above analysis, we can see that sharing websites are still in the stage of vertical development. But as the saying goes: a long separation will lead to a reunion. Has the time come for the integrated marketing of sharing websites?
Let’s first analyze the pros and cons of vertical sharing websites. The biggest feature of vertical websites is segmentation, targeting precise audiences and disseminating targeted content. But imagine that when a designer is a publisher and demander of design materials, he may also be a share purchaser of a character's photo, an online paid reader of a sample article, or a purchaser of a Flash effect source code. When vertical sharing websites face the interactivity and diversity needs of such audiences, they become helpless, and the integration of sharing websites is ready to emerge.
When the technology of sharing websites matures, the desire of the majority of netizens to upload or share various resources including documents, pictures, videos, music, IT, etc. on a large platform becomes more and more prominent. We hope to have a comprehensive sharing platform that is both specialized and broad, and can meet our various needs.
It will be an imperative trend for sharing websites to move from vertical to integrated. The first platform in the industry to take advantage of the situation and the first sharing platform to start trying to integrate itself should be Yipu.com. On the one hand, it pays attention to the integration of work resources and users, on the other hand, it pays attention to the protection of the interests of uploaders and the innovation of the interaction model between uploaders and sharers. It has made active and beneficial explorations in the vertical integration of sharing websites.
3. Fully explore the needs of the website’s target audience and diversify the profit model
The Internet world is a rapidly changing world. If we want to be unique in the field of resource sharing and achieve a career, we must fully explore the needs of the target audience. The needs of the audience are the weight of our success.
As mentioned earlier, the profit models of sharing websites mainly include affiliate advertising and resource sales. However, the profit model of sharing websites shows a diversified development trend. In short, as long as we have 384 million Internet users in our hearts and always take the needs of Internet users as our responsibility, the profit models will be diverse and profits will be around the corner.
Article source: http://fei349966796.blog.techweb.com.cn/archives/26.html