The rankings of several websites I have taken over recently have remained on the second page without any change. Although the author has optimized every detail, the effect has not been seen for a long time. The author believes that the reasons why the website ranking remains unchanged are:
1. The keyword is too popular and there are too many competitors.
This is not consistent with the keywords of the website optimized by the author: automated quantitative packaging, electronic scales, and electronic floor scales. Automated quantitative packaging has a search volume of 798,000, and it has been ranked on the homepage so far. The remaining two keywords only have a search volume of about 4 million, and on the first few pages of Baidu, you can see almost the internal page rankings of industry websites. Therefore, the fact that the keywords are too popular and there are too many competitors is not valid for my website.
2. The relationship between poorly written titles
These three keywords are ranked according to search volume and competitiveness: electronic scale, electronic floor scale, and automated quantitative packaging. As we all know, the ranking of keywords in the title should be from the most difficult to optimize to the easiest to optimize, because the position of the keyword before and after has a considerable difference in the weight given by Baidu. It can be said that each previous keyword The weight of will be several times greater than the weight of the latter keyword. Due to the poor writing of the title of this site, it is possible that the weight of the main keyword: electronic scale will be dispersed.
3. Baidu did not adjust rankings
It seems that Baidu has rarely updated its rankings in a "decent" way recently. Not only does the ranking of my website remain unchanged, but many webmasters I know also have the same situation. But the author still feels that this possibility is relatively small, and the possibility that personal skills are not in place is relatively high.
4. The website runs slowly
Since the site purchased space in Hong Kong, it runs slowly and is not easy for Baidu spiders to crawl. Every time a spider comes to the site with great expectations and is ready to have a big meal, it often encounters a situation where the door is not open for a long time to welcome guests. Come? The author believes that the issue of space is very important and cannot be ignored.
5. The website does not update content for a long time
Due to the large amount of work at hand, there was almost no time to add news to it. As a result, its Baidu snapshot still stayed on June 13, and the inclusion was stopped.
The above five points are the reasons why the author personally believes that the website does not rank well. I would also like to ask experts to help diagnose. I would be very grateful. The following is the author's next optimization plan for the site:
1. Wait and see what happens. Apart from the above five reasons, there should be nothing wrong with it. Then continue to observe for a week to see if there is any change in the rankings and then act accordingly. After all, it has been optimized to the second page, so no more changes can be made.
2. If there is still no progress in ranking after another week, then you need to find the reason and make further improvements, including modifying the title back to the regular form and re-examining the deficiencies of the website.
3. Observe the comprehensive strength of competitor websites
Although there are not many competitors for these keywords, there are still a few strong opponents. If the opponent's website is an old website with an old domain name, there is nothing you can do. If not, it is necessary to observe how they can maintain such a good ranking.
4. Update frequently and create more high-quality external links
Although when it comes to website ranking, it is not necessary to update the website, but if the competition has been optimized for so long and the ranking is still not improving, you have to take the time to try this most primitive but most useful method. The second is to build more high-quality external links. I had always done external links to this site before, but later on, the ranking of the site was always lukewarm and I rarely did external links. "External links are king" is still true, at least I don't have the ability to rank my website higher without relying on external links.
These are the author's optimization of my site. I write them down in the hope that everyone can communicate and discuss and make external links by the way. Okay, friends who like this article are welcome to reprint it, please keep the source of the article: http://www.hengjiabao.net/
Thanks to Not a Clown for your contribution