Since Groupon on the other side of the ocean was valued at US$1 billion, the groupon model has quickly become popular in China! The group buying website launches a daily life service or consumer product and publishes it on the website, gathering the strong popularity of the website to form a group buying scale! Because of this model Most of them are limited-time and limited-edition rush purchases, which greatly stimulates consumers' rush to buy. On the first day of Nuomi.com's online movie group purchase, the number of people purchased reached 150,000! This result shocked many people in the industry! Domestic group purchase websites The number is also rising linearly! According to incomplete statistics, the number of domestic group buying websites has reached more than 1,000! Among them, there are many leaders from all walks of life, operating in a legion style, such as Sohu's Aijia Tuan, Thousand Oaks' Nuomi.com, QQ Group Buying under Tencent, Aibang Group under Aibang, 58 Group Buying Network under 58, etc. Now the competition in the group buying industry has entered a fierce state ahead of schedule! The group buying industry is bound to trigger the first round of reshuffle!
The current market supervision of the group buying model is almost blank. In this environment, a large number of illegal group buying websites have also spawned. These websites are often in the name of group buying, and after absorbing user funds, they are closed! Due to the cost of building the website, Not high, such illegal activities are basically carried out in a guerrilla form! It is commonly known as shooting and changing places. After these illegal group buying websites absorb a large amount of user funds, they close the website, change a domain name, and continue to cheat. !
In this market environment, many formal entrepreneurial websites have encountered integrity tests at birth and have stagnated due to lack of funds! However, there are also those with good development momentum, and Gelu.com ( www.gelu.com ) is one of them. Since its launch on July 5, Gru.com has developed steadily and has achieved 500 daily sales orders! Gru.com is based on cosmetics group buying, focusing on operations and developing in a low-key manner! According to its founder, it has now Achieving average daily sales of more than 20,000 yuan! And there is still a lot of room for development!
The group buying model should be a type of e-commerce. E-commerce is always an unpredictable topic. Its growth pressure is mainly reflected in order management, logistics distribution and operational capabilities. Daily sales of 500 orders is a threshold. The founder of GruNet said that it has slowed down its development and is committed to the construction of basic service standards, including channel inspection standards, after-sales service standards, logistics and distribution standards, order automation management standards, and data statistics standards. Now these must be Only when a series of standards are strengthened to a certain level can we be able to deal with various problems that will arise in the future development process, so as to provide consumers with an environment where they can participate in group purchases with confidence! And to form a competitive advantage and cope with the pressure brought by other strong competitors. !
Behind the operation of e-commerce, there must be stable cash flow support, and its own development will also bring about the growth of financial pressure. This has also discouraged many entrepreneurs! Gru.net said that it is not short of money now, but it lacks operational experience. The founder of Gru.net said: It is not a good thing to develop too fast. Now is indeed an era of fighting for money. But I will not fight rashly. Only by choosing good products and working hard to provide good services, and giving users a reason to believe in themselves, can we effectively accumulate and accumulate users! Retaining existing users is more important than new growth!
Looking at the current group buying industry, it seems that it is going through one climax after another. In this industry, the daily order volume of 1,000 is just a base number, and there is no lack of room for development. Many group buying websites said: What is most lacking now is the establishment of industry standards. A good market needs everyone to work together to cultivate it, so that the industry can progress. Only when the industry progresses can group buying websites make progress! We hope that illegal websites can be eliminated and a good market can be established. The market environment will bring a new and long-term Internet growth area!