For local portals, they can be combined with local newspapers. If they have certain financial strength, they can operate their own DM to combine online and offline. Take my Pingxiang Life Network (0799.tv) as an example:
The website mainly focuses on classified information and business information, which can be well integrated with DM. Taking into account the initial cost, the franchise fee can be waived by publishing an in-house magazine. The issuance quantity is 10,000 copies, issued twice a month (this will provide sufficient time). The content is mainly classified information and business information. It just happens to be well integrated with online customer sources and information sources. The picture is as follows:
Things to note:
1. Pricing based on local conditions. If there is a local DM, you can price based on his circulation and advertising price. In the early stage, you can synchronize online and offline so that the price does not need to be too low.
2. Website operation must have a certain foundation, including market personnel and market operation capabilities. Once DM is started, it cannot be stopped, so it must be supported by market personnel.
3. The training of distribution personnel is very important. If you want to be competitive, your DM must be in place for distribution. In the early stage, you will mainly distribute to stores, and you must send your own people to supervise and spot check.
4. At the beginning, classified information will mainly come from online sources, but at the same time, we must also develop some stable information sources, and at the same time increase the amount of information on the website. Take our Pingxiang as an example. There is no second-hand real estate newspaper in Pingxiang. I contacted several powerful local second-hand housing companies and gave each one a version at a relatively moderate price, and they provided housing information on a regular basis. It has been proven that this is mutually beneficial to both parties and is very effective. Legend: http://www.0799.tv/pxsh/?abc=ban&qid=57&id=307 . The picture is too large and will not be uploaded. By analogy, you can extend it to other industries and establish your own talent channels and travel channels. In this way, DM will have less pressure and only need to run some merchant advertisements.
5. If you are not satisfied with the layout in the early stage, you can give it to the old customers on the website and tell them that the website has issued DM simultaneously. You can also cooperate with other merchants to offset the fee, which will basically be accepted.
Let me write this first, hoping to share some of my operational experience with you. Pingxiang Life Network has been in operation for about three years now and has begun to make a profit. I look forward to discussing the development of local portals with everyone. I will sort out my thoughts in two days, to be continued.
The article is inspired by (Pingxiang Life Network, www.0799.tv )
Reprinting is welcome, please provide a link
Author s7684's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.
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