I have been doing optimization recently, but the effect is not very good. I remember that it was not so difficult to do optimization before. In the past two months, I was basically able to rank in the top few. The knowledge of optimization is still changing very quickly, and I still need to continue to learn and explore. of. Today I would like to talk to you about my latest optimization experience and confusion.
The best optimized website in the past was my live broadcast network. At that time, many popular keywords were ranked first, such as Premier League live broadcast, NBA Rockets live broadcast, La Liga live broadcast, Premier League video live broadcast, etc., with an average of 5,000 visits from Baidu a day. -10000 ip. At that time (in 2008), I felt that the most important factors for website optimization were the first, reasonable keyword density, the second, continuing to update 1-2 original articles every day, and the third, reasonable increase in external links to websites of the same type. , basically if you keep doing this for two or three months, you will have a good ranking.
But now I find that it is not as simple as before, maybe because the previous website was relatively simple, with fewer columns and fewer pages, a bit similar to a blog, so it was easier to optimize. What we are doing now is a portal, so optimizing it will definitely be more difficult than before, and it will also take longer than before.
Now I am optimizing the travel network for around three months. Although the traffic from Baidu has increased a lot, the rankings of several main keywords are still not ideal. I am a little confused now and I hope experts can give me some advice. However, I feel that my optimization level has improved significantly during this period.
Let me share with you some of my latest optimization experiences:
1. First of all, there is the issue of single page updates. In fact, now my travel website basically updates an article, and the related keywords of the article will rank very well. Basically, it will have a good ranking after being included. My personal experience is that updated articles must include pictures and text. Generally speaking, articles with pictures and text on websites of the same weight will definitely rank higher than articles with pure text. In fact, this is not difficult to understand, because the article expresses relevant information. Articles with pictures can definitely express the information better, so the ranking will be better. Another point is that the updated article must have a reasonable paragraph title structure, and the keywords of the article can be appropriately used as the title.
2. The updated article should focus on the keywords of the website as much as possible. The title and content of the updated article should include the keywords of the website appropriately. It does not have to be the existing keywords, they can have the same meaning. For example, when I update the website, I will select some articles on topics related to travel and travel guides, and I will intersperse these keywords in the subtitles or content of the articles. If I continue to update for a period of time, you will find that the website will have a good ranking. The weight will also increase (this is more obvious when optimizing on Google). In fact, this is not difficult to understand, because the keywords of your website are the theme of the website, so the articles on the website should also focus on this theme.
In fact, when we are building a website, as long as we keep doing it, we will definitely gain something. For example, it is definitely difficult to build a website at the beginning, but we don’t have to worry about external links or spiders. The best way is to update 1-2 original articles every day. Your website will be up to date in just two or three months. There will be a good weight, and then you can do external links, optimize the internal structure, etc. Therefore, we must be more patient and not worry about gains and losses.
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Thanks to myzhibo for his contribution