The key to the success of website optimization is how search engines view our optimization work. However, when we optimize our website, we sometimes ignore the essentials and only want to optimize the site through titles, tags, descriptions, etc. Little do we know that , If the web design can comply with the search engine optimization method, then the ranking will be twice the result with half the effort.
1. Abandon Flash animation templates
Dynamic Flash is liked by many website owners, especially hotel-type sites, which use Flash animation throughout the site. The pages are very beautiful and dynamic. However, as everyone knows, these Flash are fatal to search engines. If you can't get the articles inside and can't read the keywords, then you can imagine how your site will rank when visitors search for keywords.
2. Abandon the image in the page
In addition to Flash, images are also unacceptable to search engines. In order to pursue the beauty of the site, many web designers use images for navigation and buttons. The pages may be beautiful, but they are lacking in optimization. The abandonment mentioned here means selective abandonment, rather than telling you not to use images, but to use them, and do a good job of optimization when designing the site, and add alt attributes, keywords, etc.
3. Abandon cool JS effects
Many websites use javaScript in links and use JS events to achieve gorgeous effects, beautiful slides, and cool navigation. However, such link spiders often cannot be effectively interpreted and are ignored, which causes spiders to appear in the website. To stop "crawling", the solution to this type of problem is to add the <noscript> tag and add the corresponding link to the <noscript> statement.
4. Abandon dynamic URL pages
? Dynamic web pages with id=XX are used by many friends, and it is difficult for search engines to understand. They don’t know what your URL means. In many cases, spiders are more friendly to static web pages, if conditions permit. , you can use the corresponding url Rewrite technology to say that the spider thinks it is a static web page, reducing the difficulty of reading it. If you can use keywords in the URL, then it will be better.
If we do not follow basic SEO principles during the optimization process, then no matter how much we pay, we will not achieve the desired results: if everything we do is not "seen" by the search engine, our website will not be "seen" in the search page. How come it ranks high?
Original article: Reprinted from Webmaster Laboratory [ http://www.fixbar.com/ ] Webmaster Exchange Group: 63585373
Thanks to Da Mo for your contribution