With the booming development of the e-commerce industry, various websites have sprung up. At present, as the costs of traditional industries are getting higher and higher, more and more companies have chosen to build corporate websites in the hope of creating more profits for the company. When it comes to websites, we have to talk about promotion, because if the website is not promoted, it is like throwing a small stone into the sea. It is very difficult for people to find you in the vast sea of the Internet.
At present, the main way to promote the website is to use search engines. In the past, many websites used search engine bidding to promote their websites, but as competition becomes more and more intense, bidding costs are also getting higher and higher. As a result, more and more websites hope to reduce promotion costs through SEO.
However, SEO has very high requirements for websites. From the stability of the server to the quality of the pages, etc., they all affect the website's ranking performance in search engines. However, among the many websites, there are three types of websites that are typical of websites that obviously do not meet SEO requirements. Let’s take a look at these three types of websites.
1. Corporate website
Nowadays, many companies have SEO personnel or SEO teams. However, because the level of many SEO personnel today is not very high, this has resulted in corporate websites becoming "multiples" one by one, which look basically the same, but with different colors and pictures. I would like to ask, even if such a website can be ranked, even if the ranking can be stable, can it generate a conversion rate? I believe it is unlikely.
2. Medical website
Next, let’s take a look at the second type of typical website, which is the medical website. Nowadays, many hospitals, especially small and medium-sized hospitals, and some cosmetic and plastic surgery hospitals have begun to promote their businesses online and have also begun to recruit some SEO personnel for this purpose. But if you observe carefully, you will find that basically all medical websites look like 39 Health Network, and each medical website looks like a small 39. There is so much content and the layout is so similar. It is simply a typical example.
3.IDC station
The third type of typical website that does not meet SEO requirements is the IDC website, which is a website that sells virtual hosts, servers, etc. You can search for virtual hosts on Baidu and click on several IDC sites at will. You will find that basically every IDC webmaster has the same layout, except for different pictures and colors. This is similar to corporate websites. But what is more typical of IDC sites than corporate websites is that almost all IDC webmasters have the same main navigation layout, which is quite bad for the website.
The above are the three typical types of websites that I think least meet SEO requirements. In fact, there are many websites that do not meet SEO requirements. They generally have shortcomings such as too long titles, unreasonable website layout, poor user experience, etc. At present, many SEOs have fallen into a misunderstanding, that is, they believe that SEO relies on external links, and the pursuit of external links has simply reached a crazy point. Some people spend money to buy external links, and even do not hesitate to send them in groups or buy black links for the purpose of ranking. These behaviors are harmful to the website and do no good. Nowadays, the score given by Baidu to external links is getting smaller and smaller. Although it is not impossible to say that it is small, external links are no longer the first factor in determining rankings. I hope that this article will trigger everyone to re-examine the SEO industry. After all, the healthy development of the SEO industry requires everyone’s joint efforts. This article is original due to Chaoxiseo http://www.chaoxiseo.com , please keep the link for reprinting.
Editor in charge: momo The personal space of the author Dongguan SEO Service Company