In fact, doing SEO and PR is not difficult, the important thing is~~!
1. Mentality
In principle, you must not be eager for quick success. It is very important to maintain a peaceful mind. Only in this way can you clearly analyze the work you should do. Only by carrying out SEO step by step and according to the rules can it be possible to build a good website. I recommend two must-read foundations for doing SEO (in my opinion). One is IBM’s explanation of SEO, and the other is GOOGLE’s original internal SEO rules, which can be found online. The normal SEO principles are unparalleled. As for some popular domestic SEO, it should be called application-level techniques. Personally, I think that as long as the principles are understood, application is a minor issue. Of course, if the profit-making content of your website is speculative, that is to say, no money is spent and no cheating, this kind of content website where everyone is competing crazily to get through this village but not that store is not suitable for the method I mentioned.
2. Normal addition tips
Application-level SEO skills can be found everywhere, starting from analyzing and selecting website keywords to the page design of the website itself, internal links to external links for promotion, etc. This goes without saying, but the prerequisite is to understand the principle first! Don't blindly believe in the so-called "applications" in the short term. It can be said that if you want to achieve PR and ranking at the top of a highly competitive keyword for 15 days and months, it is almost impossible to achieve it without spending money or cheating!
3. Directionality
The direction of the website must be clear. In fact, content sites represented by CPS are currently more speculative on the Internet. Especially for some products with particularly high profits, competition is very high. If you think about it, you can do it. The other is a long-term flow method, find a direction, increase the flow, and provide users with the resources they need. Once the traffic goes up, there will be few problems if you want to make money in the future. It's just a matter of course. The directionality of the website determines all your SEO mentality. In fact, the author and my partner naturally achieved PR2 for a new website in about 30 days (but the traffic was not high). However, due to differences in ideas, I preferred the direction of investment, while the partner preferred the direction of speculation. Therefore, it is very important to create a website with directionality! Whether you are building a website by yourself or working with others, you should fully analyze your target content area and distinguish the difference between investment and speculation before building your own website. The so-called skill of sharpening a knife and chopping firewood is right!
Traffic and PR values will appear inconsistent and irregular to some extent. It’s not that SEO is just about increasing the PR value. In fact, the most important thing is traffic. The most basic meaning of traffic is the recognition of your website by users. The basic manifestation of high recognition is that users will spontaneously share your website with friends in large numbers. You should have thought of the final result - by the way, it is difficult to imagine whether your PR value will be high! Just imagine, for a website with huge traffic, it is relatively easy to implement content CPS, CPA or other profitable models. This is what I think is the principle of network interaction. What kind of products you provide to users will be what kind of rewards users will give you. Regardless of whether you start with investment or speculation, you must ultimately return to the origin of user needs. The Internet is not that complicated, human nature is ultimately decisive! People's needs, people's desire to participate and communicate are the basis for your website's survival.
What I personally value more about SEO is to summarize the promotion methods and techniques on the basis of a thorough understanding of the principles. Don't follow what others say, think more yourself, other people's experience can only be a reference. But maybe it’s because I regard making websites more as entertainment (I like videos, so I made a “941 Video Live Network” as an experience). 941zhibo.com). It doesn't matter whether you succeed or not. The Internet is a place that should be full of imagination. Less speculation is better! Maybe my own ideas have not been transformed into a website that can provide services to users due to personal financial resources or execution problems, but this does not mean that some big websites cannot transform our grassroots ideas into ultimate success!
This article has been posted to my own blog, I don’t know if it is considered original! Blog address: There must be a blog (Sohu)
Thanks to favorite1st for your contribution