How many webmasters want to work in local communities, have worked in local communities, or think they can do something in local communities? I believe the answer is: countless. How many webmasters are there who want to do it but think they don’t have the strength to do it? How many webmasters have done it but haven’t done it yet?
I also believe that the answer is: countless. Years ago, I wanted to do a local community, and I tried to do "a lot" of them, but in the end I just entertained myself. Later, I still wanted to do it, but I didn’t dare to do it. I thought it would require too much energy and not enough capital. Now: I still haven’t done anything, I’m just throwing some ideas around and talking about my own ideas.
Let me first talk about what is difficult in my opinion if local communities cannot do this.
1. It is difficult to gather popularity, there is always no one.
2. A large investment in publicity will ultimately yield no results, the content will be incomplete, and the IP will just come and go.
3. There is no way to promote it, there is not enough funds, or the webmaster is too accustomed to online and is too weak offline.
Enough with the nonsense, let’s get into the theme of going eccentric. My idea is to move from games to local sites and create a local game site. This format is a "city game guild". There are already many online game guilds that are making profits, and even registered companies, which can survive solely by relying on the Internet.
And how many are there? To be sure, a large guild has more than 10,000 members, a large guild has a few thousand active members, and a few hundred people on YY/IS belong to a large guild.
The above figures are even a bit exaggerated, because the bottom line of profit for gaming guilds is lower than this.
Advantages of local gaming guilds:
1. What I’m playing is not a game, it’s loneliness.
So what about the handsome guys and beauties in the same city, friends in the same city, same bar, and same neighborhood? It goes without saying that this guild has innate advantages.
2. A guild made of clay, a member of flowing water.
Online guilds rely on account distribution or in-game popularity to attract members. Once a person gets an account and doesn't play the game, he or she will basically be lost. There are too few die-hard members. Even the guild itself is entertainment in nature and may not exist in a few days.
This problem does not exist for guilds in the same city. The same city itself is the attraction. With the signboard of the same city, do you think there will be a lack of account sources? You can't play games for a lifetime, but you can be brothers for a lifetime. This is a slogan that only the guilds in the same city can shout. He no longer plays this game, or even games anymore. He has an impression of this guild and comes to make friends and pick up handsome guys and beauties. This is a normal thing.
3. Offline activities are easy to do
Being in the same city, we get together to do activities and entertainment, or simply book a space in an Internet cafe and play games together for two hours. This is something that every member will never forget.
4. The guild has its own trading system
There are transactions in all games, and 5173 was born in response to demand. However, there are still many people who do not trust 5173. 5173 also has high intermediary fees. Our guild's self-contained trading system makes everyone feel more secure.
What are the disadvantages of guilds in the same city? I think there are several:
1. What to do if there are disputes between guilds in the same city?
There are quarrels in the game and even stabbing people with knives in real life. Once such things happen, how can the guild survive?
2. What should I do if there are transaction disputes? What should I do if there are disputes in offline activities? How can I even get the government to recognize the existence of the guild?
For the time being, I have no idea how to solve these problems.
Promote local gaming guilds
Local communities are most distressed by publicity. So how should local gaming guilds promote themselves?
1. I think there should be a group, at least a few people, to support the backbone of the guild, be responsible for various duties of the guild, and establish a relatively complete guild system. Financial outlays can be considered in this regard.
2. A term invented by giants, "local promotion", which involves hiring or personally distributing leaflets and business cards offline.
First of all, the location must be an Internet cafe. Is it possible to negotiate cooperation with Internet cafes? Internet cafes under cooperation will have the greatest publicity, otherwise they can only take their time. Internet cafes distribute exquisite cards from guilds. I think the effect will not be bad.
The local computer city is also a priority, because home gamers generally don’t like computer cities too much. Local schools are still the first choice, and there should be no resistance to this kind of promotion.
3. Word-of-mouth publicity
With the first batch of basic players, especially Internet cafe players, their word-of-mouth publicity is very important, and financial expenditures can be considered in this regard. To promote word-of-mouth publicity, every player is our promoter.
4. Offline event promotion
Regularly charter computers in Internet cafes for offline activities. A few or about ten computers at a time are enough. Wear clothing with the guild logo on it, and place exquisite cards next to it that other players can take at will.
5. Peripheral promotion
To put it simply, enthusiastic guild members will receive free personalized guild T-shirts. Not only the guild promotion, but also the players' personalized signatures and the like. Wherever they go, our reputation is always there.
City guilds move towards local communities
1. A player not only plays games, he is also an ordinary citizen of this city, and the value of his existence is the value of the local community.
Enhance the sense of belonging of every member of the trade union through offline activities.
2. Attract guild members to visit the website frequently
The average player is too lazy to go to the website, and even refuses to go on the website because they are afraid of being unsafe. This requires the guild's own system to guide members to log in to the website. This is a matter of detail and can be guided, but it does not require every member to participate 100%.
3. The website provides more local information services and gradually moves from guilds to local comprehensive communities.
This, in my opinion, is actually a rather tangled question. The core is whether it is still necessary for "city game guilds" to become local comprehensive communities. Let’s leave this aside for now, but I think some of the most basic local services, including dating, recruitment, a show market, and a little bit of attractive news, are still okay.
Profit of local guilds
1. Internal profits
Every time you enter a game, choose one with a promoter, use a certain method to get members to register through this link, and get basic benefits from subsequent consumption.
2. Online advertising
This is equivalent to popularity. I believe that after a guild has a certain popularity, including online hype and game hype, it can become a guild that all game manufacturers understand and know. So will there be profit from online advertising?
3. Profit within the same city
Comply with the local community model, various models, and slowly develop.
In short, it is a company with a healthy profit direction.
This is a quotation without a draft, which includes the budget of funds, unfeasible areas, multiple city alliance guilds, and many details, data, etc., are not included. I was thinking and typing at the same time, just putting together some miscellaneous thoughts that I picked up a few years ago, including in the past few days. This idea is operated in the same city, can be copied and does not conflict, so I will post it here so that everyone can figure it out together. Let me reiterate, this is an article to introduce ideas, and the purpose is to discuss, even cooperate and participate with everyone.