I met a friend today, and she always said that Taobao doesn’t know how to sell, and there is no method. Her store has always been stuck on the credibility of the two hearts. Later, I analyzed with her that sales should be based on the habits of Taobao buyers. Let’s summarize it here!
In fact, this is a common topic. How to analyze Taobao buyers and make sales based on buyers’ search habits is actually a very effective way of promotion. It is suitable for Taobao, and it is also suitable for Paipai Mall or Youah Mall. All suitable.
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Here are three common search habits of Taobao buyers. These three types of buyers represent the group of buyers with this type of search habits. Let’s talk about the specific three types of buyers.
The first type: enter the search keywords, sort the list, and then select the buyers whose prices are displayed from low to high. This kind of buyer is generally a more practical comparison buyer, who is looking for the lowest price and the same kind of goods at the same price. Buyers who buy products on Taobao that have the best price/performance ratio. For this kind of buyers, we usually set up some gifts for products with the same keywords to attract traffic, or we can also use the method commonly used by most sellers to attract buyers to come in and see the product by raising the postage and lowering the price, but it must be included in the product introduction. Explain your increase in postage. The explanation must be reasonable so that buyers will not feel cheated.
The second type of buyer: This kind of buyer also likes to search for product keywords and then choose the sorting method to display, but this kind of buyer does not choose to display the price from low to high, but likes to choose which item is purchased by the most people. That is to say, this kind of buyer I like to follow trends, buy what others buy, and pay more attention to popular information. For this kind of buyers, we can set up some products and take out a few popular products for virtual auctions to attract buyers.
The third type of buyer: a buyer who likes to compare prices in physical stores and then buy products online. This type of buyer generally likes to buy brand-name products, and the price is usually medium to high. Generally, he likes to buy online at a cheaper price, but He will also be suspicious if it is too cheap and requires it to be genuine. For this kind of buyers, we can sell popular products in the world at a lower price by setting up through-train and other promotion methods.
In short, analyzing buyers' behavioral norms is very helpful for sales. By analyzing buyer behavior to conduct targeted sales, you can achieve twice the result with half the effort. The author is here to introduce some ideas and hope that more friends will come up with better solutions.
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