In the rapidly developing cyberspace, information changes rapidly. As everyone who builds websites knows, SEO algorithms change rapidly, including fewer inclusions, lower rankings, and other factors that are unfavorable to the website. Summarize the experience of failure. , summarize the current changes to be made:
First, we must carefully choose the website space and website procedures.
There are many people selling space online, and there are also many selling website programs. In such a messy and uneven online world, we must carefully choose space providers with strong services and good services. As grassroots webmasters, we will always be at a disadvantage. , our starting conditions are not very good. The author recommends that we be careful about the website storage platform. This is just like when we choose land for sowing, if the land foundation is not good, the seeds will not grow well.
For website programs, it is best for webmasters or teams with capital and time to develop them themselves. If you do not have these, you can only choose those website building programs that have been tested by webmasters for a long time. For forums, you can choose phpwind or discuz. , CMS choose PHPCMS, DEDECMS, etc. If we make money, we still have to repay the program developers, buy their official licenses, and thank them.
Second, analyze the positioning of website groups
It is no longer possible to build a portal site. The development direction of the website should be towards vertical and local sites. Therefore, the target customer groups and user industries must have more advantages, the probability of success will be greater, and the competition will be smaller. For example, The high traffic of some local forums are examples of successful local websites. I believe that more local and industry websites will appear soon.
Third, analyze and check the website content
In the era of web 2.0, many websites have added interactive links for website users. Not only do they now require users to send messages, but they also need to send more messages. Now the problem has arisen. While we are obtaining content, some unethical and even illegal The information is mixed together, which requires us to pay more attention to the intensity of website review and exclude immoral information. Otherwise, SEO will turn your website into an illegal information station, reduce the weight of your website, and even more seriously, it will kill your website. , and may be detained, so it is beneficial to others and self-interest, and information analysis must be carried out in a timely manner and illegal content must be deleted immediately.
Fourth, innovate website content
Website optimization has been developing for ten years, and it is becoming more and more advanced. The accuracy and authenticity of information and the timeliness of originality have been greatly improved. The most basic original content is included very quickly, especially after Baidu launched the Aladdin Project. , various websites, and dynamically linked content are easy to crawl. In fact, if you are still plagiarizing in the same old way, you will definitely be eliminated. The author encourages current users to interact with each other. You must be good at expressing your own thoughts on the content of the website, or creating a copycat, and these must be carefully checked.
Fifth, change the old promotional ideas of the website
At present, some users are still doing their best to carry out publicity methods such as forums and blog group postings. In fact, many of them have been eliminated. On a large scale and in a short period of time, these publicity methods such as links in the same place and forum signatures have a negative impact on the website. The role of optimization is getting smaller and smaller, or even ineffective. Webmasters should design new methods, broaden their thinking, and combine top and bottom to reach a higher level.
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The personal space of the author hippie. This article only represents the author's opinion and has nothing to do with the position of the webmaster.com.