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On August 18, Baidu changed the brand new Box Computing LOGO on the first anniversary of the release of "Box Computing". When users search for specific keywords such as "weather", "train timetable", "engineer recruitment", etc., the new logo will appear in relevant search results. The relevant person in charge of Baidu said, "For users, the new Box Computing LOGO represents a higher quality and better search experience." It is reported that the new "Box Computing" LOGO released by Baidu this time is a red and blue logo. The deformed "frame" composed of two colors is very full of space, three-dimensionality and imagination. The deformed box implies the ubiquity of the search box and also indicates a new perspective on search. The shape resembles the infinity symbol ∞ invented by British mathematician Wallis in the 17th century, which means that "box computing" will bring infinite possibilities and imagination to the magical Internet world.
On the homepage of Baidu Search Open Platform, Baidu also emphasizes that Baidu Search Open Platform is an open data sharing platform based on Baidu web search. Webmasters and developers can directly submit structured data to Baidu search engine to achieve More powerful and richer applications enable users to have a better search experience and gain more valuable traffic. It also details the advantages of the platform compared with traditional sitemaps:
With the help of Baidu search open platform, you can:
·Submit your designated resources to search engines, and are not limited to web pages;
·Specify the update cycle of these resources, which is more reasonable and economical;
·Specify which keywords the resource will display when searching;
·Specify the display style of resources in search results, not limited to traditional text results;
·You can also view detailed statistics of resources and other additional functions.
It can be seen from the content emphasized by frame calculation that Baidu pays more and more attention to webmaster resources. It has repeatedly emphasized that frame calculation can bring more valuable traffic to webmasters, and is further wooing the webmaster group and reaching out to webmasters. "Hands of Friendship". Let’s take a look at Baidu’s recent trends. Baidu Statistics strongly promotes Baidu index query to stabilize the user base and strive for more webmaster resources; on the afternoon of August 14, the "Internet Entrepreneurs Club" initiated by Baidu was established in Beijing and released the "Search Engine Optimization Guide". Although " The content of "Search Engine Optimization Guide" has no intention and has been thoroughly studied by the webmaster. But this is no longer important. What is important is a signal that Baidu wants to convey: to form an alliance with webmasters to jointly build Baidu's new plan. The establishment of the Internet Entrepreneurship Club is a preliminary step, and what frame calculation outlines is not only Baidu's future blueprint. , is also a long-term "repair" plan with the webmaster, in order to "dominate" the domestic search market in the long term.
The reason why Baidu attaches so much importance to webmaster resources is that anyone with a discerning eye can actually see that Robin Li's Baidu and Jack Ma's Alibaba are competing against each other. The essence is competition in various businesses with Baidu and Taobao as the core. Baidu's e-commerce is weak, while Alibaba's shortage of entrance resources is exactly what the other party is good at, and it wants to seize its advantage and dominate the Internet, so it is natural to fight fiercely. As the world's largest search engine, Google has been in China for several years. Although it has been focusing on helping webmasters monetize and develop various businesses, it is not accustomed to the local environment and does not adhere to its principles thoroughly. The exit farce ended in embarrassment. Over the years, although Robin Li attaches great importance to Google, he has always been sitting on the Diaoyutai without taking too many targeted measures, and has never allowed Google to take advantage of it. Perhaps Robin Li also understands that his real enemy cannot be a foreign company like Google. Under the special national conditions of China's Internet, the only ones that can pose a threat to Baidu are domestic companies that are well versed in domestic Internet incidents. The best player in this role is not Tencent. It and Baidu have not yet had many targeted competitions with each other. Jack Ma's Alibaba is gradually emerging and becoming Baidu's biggest rival. Its core service, Taobao, represents The group of store managers is gradually growing to become the largest entrepreneurial group in China after webmasters. The expansion of the scale base forces Baidu to pay attention to Alibaba, e-commerce, Taobao, and the store managers who support them.
In fact, from the launch of Youah by Baidu, we can see that Baidu attaches great importance to e-commerce and hopes to compete with Taobao. Although Youah has been tepid for more than two years and cannot pose a threat to Taobao, it has been somewhat suppressed. The wanton spread of its growth has become a major threat to Jack Ma. Looking at now, Baidu and Taobao block each other, there is competition with Baidu, Tao Japan and Lekutian compete for the Japanese market, Baidu product search blocks Taobao's entrance resources, Baidu and Taobao have been fighting in many places. Jack Ma's Taobao has always been centered on store managers, trying to develop and expand its e-commerce blueprint by supporting individual Internet entrepreneurship. While Jack Ma's Taobao continues to develop, his biggest worry is the weakness of entrance resources. Taobao, which has always wanted to build its own search platform to solve the problem of entrance resources, ended in failure. Jack Ma knows very well that if he wants to do something bigger, he must solve the entrance problem. This is also the helplessness behind his adjustment of search rules at the expense of the interests of small and medium-sized sellers. What it outlines is not the short-term interests of small and medium-sized sellers, but the long-term interests based on improving entrance resources. This is the cooperation between Sogou and Alibaba to support the second largest search engine platform that is gradually posing a threat to Baidu. I want to use the input box of Sogou search engine and input method to gain entrance advantage for the store manager.
Taobao's user base continues to grow, making Baidu realize that this is its real opponent. Taobao also realizes that its development bottleneck is being strangled by Baidu. Baidu wanted to develop e-commerce and found that Taobao was an insurmountable mountain. Taobao wanted to take its e-commerce to a new level, but found that the road to the top of the mountain also ran across the turbulent river of Baidu. Baidu is planning "box computing" and Taobao is brewing Sogou's "input box". The competition between the two boxes is related to the future development direction of the two individual entrepreneurial groups of webmasters and store managers. Baidu's mediation between bidding and webmasters, and Taobao's balance between regulating entrances and taking care of the interests of small and medium-sized sellers will be the focus of whether the two companies can achieve substantial breakthroughs in their future development. However, the mantis stalks the cicada and the oriole is behind, and both parties must be careful about the oriole behind them - Tencent, so as not to lose both sides and the fishermen gain. (Text/Yangyang)