Yesterday, a friend in the group showed me a post on U8, which talked about some practices of combining autoblog with AdSense. The post is very good, and it goes into many details, including autoblog keyword selection, backlinks, etc. It is more convenient than reading English autoblog information, so I forward it here. If your friends who do Autoblog+AdSense have not read this article, you can read it several times and practice it.
Quoted below:
I have built several foreign language websites before, and so far there are two websites that can earn income from Adsense, with a total monthly income of just over 1,000 US dollars. Personally, I think it's only at the downstream level, not yet mainstream. But as the saying goes, progress can only be achieved through communication. I am new to the forum today, and I would like to talk about my own practice, and I would like to invite the experts and rich people to share their thoughts.
site type
In short, it's a dumpster. It is built using WordPress, the content is machine translated by Googletranslate, and it is automatically published every day using the built-in scheduled publishing function of WordPress. The advantage is that there is no need for daily content maintenance, which saves a lot of time. In theory, one person can manage several websites with different content at the same time. The disadvantage is that the readability of the text is poor, and people who can understand the language will know that it is a garbage dump at a glance.
It is basically impossible to have any stable repeat visitors. It is difficult to obtain recognized links when promoting. (This is unavoidable no matter what kind of pseudo-original plug-in it is. I also think there is no need to spend a lot of energy on readability. You can just use automatic methods to achieve the best results. Currently, I personally use WPReplacer. The Best Spinner dictionary used by the plug-in can often pass copyscape and is more readable than other plug-ins on the market.)
Select keywords
I know some friends choose keywords first and then build the website. For example, focus on the word "weightlosstips", and then focus on building a website around this keyword, hoping that your website will have a better search engine ranking based on this word. This method is good, but the premise is that you have enough resources. If it's "weight loss", I can do it. Because I understand Chinese. But for "weightloss tips", if I compete with others with my broken English, it's better to be respectful and not sensitive. What's more, what I do is a garbage dump. Therefore, I do not actively choose keywords. I just pre-select a larger topic, like Health.
There are thousands of articles on this topic, whether it’s Weightloss or Skincare. Then, put Analytics on and let it go. After a month or two, let’s look at the keyword data in Analytics and Webmastertools. I'll see some keywords pop up automatically. This is the ranking of some pages for a certain keyword without any management at all.
In this case, I can think of:
1. The competition for this keyword is not fierce enough.
2. This page has a good page optimization effect for this keyword.
At this time, we only need to add a few backlinks to such a page to easily improve the ranking.
What I need to care about now is the search volume of these keywords. You can use the keyword tool of Adwords to obtain it. Now you can directly see the search impression volume in the new version of Webmastertools.
Filter these keywords based on the search volume, and you can generally find some good words: the search volume is high, and the competition is not fierce enough.
For example, if we see a word in WebmasterTools, its monthly search impressions are 1,300, and my corresponding page has been clicked 13 times. Because it is ranked 9th, the click-through rate is only 1%. If the ranking of this page for this keyword can rise to the top three, the click-through rate can generally reach 20%-60%, that is, this page will receive 260-780 clicks for this keyword alone.
At the same time, long-tail keywords related to the main keyword can also bring more traffic. The number of monthly visits to this page will easily exceed a thousand. I have tens of thousands of articles on one website, and most of them have no traffic. But as long as there are seven or eight articles that can achieve the above performance, the monthly traffic of the entire site can exceed 10,000. Based on the ECPM of US$10 for a foreign language website, 10,000 monthly traffic can generate US$100 in revenue.
(This point of view is also mentioned in the Autoblog Blueprint. Even if an automatic blog has thousands of blogs, only 10 to dozens of posts can bring traffic.)
Of course, different word search click-through rates will be very different, and page advertising revenue will also be very different. The ECPM of the page I have on hand can stably exceed 500 US dollars, but unfortunately the number of visits is limited. There are also cases where the number of visits is okay, but the ECPM is less than $10.
Place Adsense
Only invest in new sites when traffic increases
I don’t use Adsense for new sites. The reason is, suppose I originally had a site with good traffic and good Adsense income. At this time, I created a new website and invested in Adsense from the same account. Then the click-through rate and unit price of the original site will inevitably fluctuate, and they will generally be worse than before. The limited display volume and click revenue of the new site cannot make up for this loss. As for the amount of new website traffic that needs to be raised before investing, my standard is 10,000 IP per month. Of course, if there are multiple Adsense accounts assigned to different sites, that is another matter.
Don’t use too many advertising spaces
Only serve to new visitors
Considering that mine is a garbage station, the old visitors themselves are limited. So this advice may not be universal. As for why I do this, I will directly quote what I wrote on my blog before: "First of all, what we have to explain is: most of the people who click on the ads are new visitors, and old visitors rarely click on the ads. Think about your own browsing habits, Do you rarely click on Adsense ads on websites you often visit?
This may be because new visitors and returning visitors have very different needs from a website. Regular visitors know what they want here and are familiar with the layout of the website itself. Advertising spaces are blind spots in their eyes. But new users are different. Think about it, when we arrive at a new site through a search engine, I am looking for what I am looking for. I will have a clear view of the advertisements and content on this new site. When I find that its content cannot fully meet my needs, the relevant advertisement next to the content becomes my only choice to click the mouse.
——In fact, sometimes the worse the readability of the text, the higher the click-through rate of the advertisement. This is my tried and true method. Since the click-through rate on ads for old visitors is pitifully low, we simply don’t show them Adsense ads, so there’s no need to feel pity. But we haven’t yet mentioned the necessity of not showing them Adsense ads. This involves a series of tests and the conclusions are vague. But we have reason to believe that only showing Adsense ads to visitors who enter the website through search engines can effectively increase the unit price of ads. On the contrary, your advertising unit price will decrease.
The reason for this is unknown. I guess it could be one of two things:
1When a visitor reaches your website through a search engine. In addition to the content of your website itself, the keywords used by users in searches are also related to the ads that match your pages.
Then, when most of the ads on a page are related to search keywords, the relevance of its content may increase, which will lead to an increase in unit price. There is no technical barrier to this, just think about the statistics code you use. JavaScript can identify the user's source and read the search keywords from it.
2. Displaying Adsense ads to old visitors lowers the overall click-through rate, which leads to a decrease in unit price.
Of course, I can't confirm for sure which one it is, or it's neither. "
Analytics
Freed from the daily maintenance of content, the most time I invest in these garbage sites is analyzing statistics. We need to thank Google for providing free outstanding software such as Adwords, WebmasterTools, and Analytics. Compared with domestic 51.la, analytics has one shortcoming, that is, it does not display real-time data, which will make users of 51.la very uncomfortable at first. But statistically speaking, Google Analytics is my best choice, because in addition to counting visits, it is the only one that can count Adsense clicks and revenue. Through Analytics, you can easily find keywords with high unit price on the site (for example, more than 5 US dollars per click) and pages with high ECPM (for example, 100 US dollars per thousand impressions). If there is still room for improvement in their traffic, then focus on improving it.
Backlinks
When I first started working as a garbage dump, I had three .edu.cn school websites, including Chinese websites. One of the homepages had a PR of 5, and there were more than a dozen internal pages with PR5 in the website. The remaining two PR4. I put links to several of my new sites on these PR pages and did not do any other promotion measures. A month later, the daily IP of several new sites exceeded 300, and the monthly income reached the level of US$100 with Adsense. As for new sites that have no external links, they only have 20 or 30 IPs in the past six months. This shows the power of links. As the saying goes, content is king and links are second. I do this as a garbage dump, and I don’t understand the language, so there is no room for improvement in terms of content. Only through links. Unfortunately, these sites were blocked by Google not long after, and their indexes directly became 0, thus being abandoned.
Because I didn’t understand the reason for the blocking, and the resources of the three college sites were no longer available, I didn’t dare to add more links rashly, so the traffic growth rate of the new site was much slower. My original dream was that since there was no need for content maintenance, I could manage hundreds of sites by myself. At $100 per site, that's easily over $10,000. After several sites were blocked by Google, this dream was shattered. I know that if I insist on doing it, this goal can be achieved, but the disadvantages of this model's excessive reliance on Google - the traffic is completely dependent on Google search, and the income is completely dependent on Google Adsense, so I began to shift my goal to a more diversified and more guaranteed income. regular site. This is why I only have two sites that are profitable.
make backlinks
There's not much to say about this. The rich contribute money and the powerful contribute effort. Either buy it, the cost is higher. Or do it yourself and work harder. But I have always believed in a saying: Your time is the most precious. So, if you can afford it, go ahead and buy it. Leave your own time to do what you are best at and most profitable. Leave your own time to exercise and spend time with your family and friends.
Original address: http://semthinking.com/blackhat/722