There are many weight loss websites. For the convenience of webmasters’ reference, they are classified as follows according to different types:
1. Weight loss channels of large health websites and portals. Some are made into secondary directories, and some are made into subdomain names. Due to their obvious resource advantages, this type of website is significantly better than the weight loss websites built by individual webmasters in terms of traffic and search engine rankings, accounting for 5% of all weight loss websites. Main profit models: weight loss website cooperation fees and advertising fees. Promotion method: There is little active publicity and promotion, and generally rely on portal websites to bring a large amount of traffic and attract merchants to place advertisements.
2. Personal weight loss information website. Most of them are mainly reprints or pseudo-original articles, which introduce weight loss methods (exercise, acupuncture, massage, diet, liposuction) and weight loss knowledge (obesity dangers, weight loss misunderstandings), and are appropriately optimized to obtain traffic from search engines, accounting for 10% of the total. 50% of all weight loss websites. Profit model: Click advertising fees from the advertising alliance, and part of the profits from the agency weight loss products. Promotion method: Mainly search engine optimization, supplemented by a small amount of advertising.
3. Websites related to weight loss products. The interface of this type of website is very clear. The main page is a shopping guide area for weight loss products (the most common ones at present are weight loss products from Herbalife, Combeco, and Qumei). The product pictures and weight loss effect pictures are vivid, which is very useful for people who want to lose weight. Temptation, accounting for 45% of all weight loss websites. Profit model: Profit from selling weight loss products. Promotion method: mainly advertising, supplemented by search engine optimization.
The first type of website is obviously not suitable for most individual webmasters, so more people build the second and third types of weight loss websites. The advantages of the second type of weight loss website are: low investment and simple maintenance. Disadvantages: difficulty in making profits. The third type of weight loss website has advantages: better profits, but disadvantages: high investment and difficult to start.
The above is my basic analysis of the weight loss industry. Please forgive me for any shortcomings!
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