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The search engine optimization and promotion that need to be carried out after the website is launched can increase the weight of the website and increase the traffic. Website optimization is divided into internal optimization of the website and external optimization of the website. Internal optimization of the website is to optimize the structure and user experience of the website. The external optimization of the website is to appropriately increase the external links, so that the weight of the website in the search engines is improved. Now let’s analyze several misunderstandings in the external optimization of the website.
1. Avoid posting a large number of links quickly
The growth of website links should be steady and steady. Don’t rush for success. Use some tools to send in bulk. Although it is successfully published, it will cause a large number of junk external links, and the weight is not high, which is of no benefit to the website itself. Will result in being penalized by search engines. It is recommended not to pursue fast publishing of external links, but to obtain a large number of links. High-weight external links are more effective than a large number of spam links.
2. External link publishing should not be too concentrated
In terms of external link building, it is not advisable to publish a large number of external links on the same platform or similar platforms, such as blog posts. If the search engine finds that most of your website’s external links are on blog sites, the search engine will use their Algorithm to determine whether you are cheating. Also, if most of the links to your website exist on websites like Baidu Tieba. This will not look very natural. So it can easily lead to the website being punished. It is recommended that the website's external link publishing should appear on similar websites and high-weighted websites as much as possible, rather than focusing on one platform.
3. Don’t be keen on using free services
Many programmers have taken a fancy to the fact that webmaster graphics are efficient and trouble-free, and have written some programs to publish some external links, or improve rankings. They write well soft articles and advertise well. There are more users using it, but it’s unclear whether webmasters will get any benefits, or they may even be punished by search engines.
4. Be careful when exchanging friendly links
Friendly links are a way to obtain high-quality external links, but some conditions must be set when exchanging friendly links. Not all friendly links can be exchanged.
First, exporting too many external links should not be exchanged. If a website exports hundreds of links, yours will only have a dozen. With the same PR value, you will only get less PR output value.
Second, friendly links with stagnant snapshots should not be exchanged. Whether Baidu snapshots are updated frequently can tell the weight of the website on Baidu. The website with yesterday's snapshot generally has a higher weight and Baidu updates it every day.
The third is to try to exchange friendly links with similar websites. Link exchange between websites of the same type is more in line with the "Search Engine Optimization Guide V1.0" released by Baidu, which makes it more natural and relevant.
The fourth is to avoid exchanging friendly links with websites that have been punished by Baidu. Punished websites generally engage in cheating. Exchanging with such websites will not do any good for your website. It does not mean that the PR value is high.
There are many misunderstandings in website external optimization. I have only compiled the above-mentioned points that webmasters usually encounter. There are many aspects that need to be paid attention to in website optimization. Only websites that bring real help to users are evergreen trees.
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