The company had a weekend holiday and took two days off. During these two days, I didn't turn on the computer or bring my mobile phone. I put aside everything and rested to my heart's content. Occasionally, something about work flashes through my mind, and I feel a little enlightened, which makes me think about some things. Of course it is related to online marketing, and it also allowed me to find out why this month's performance may be difficult.
I call myself an Internet marketer. According to my initial experience, Internet marketing is "the means of making money using all channels and methods on the Internet." And I don't really like those people in the company who work all day long. I am more resistant to outbound phone sales because some of the basic telesales skills and common sense are really not very good, and my Baidu promotion and sales skills with customers are almost deceptive. But to be honest, many of these people have extremely high salaries, and there are quite a few of them. Although some people have worked in the company for four or five years, they still know little about the Internet. Sometimes customers ask for help in analyzing Not a single domain name can be resolved. I faced them with a very humble heart, and I was indeed jealous.
In fact, for me, although I claim to be proficient in online marketing and caught up with the old man's performance within half a year of joining the company, I cannot maintain stable performance, especially after Baidu's Ala Ting platform was launched. The pressure is very high. Many keywords are monopolized by Baidu's official website, such as "Wuhan Baidu", "Hubei Baidu", etc. The decline in the number of telephone consultations every day makes me have to think deeply about my own problems.
Those colleagues who do not rely on Baidu or SE marketing still dial and make passionate calls every day, and still sign a lot of orders. I am different. The self-proclaimed network marketing has lost its effect. I started thinking about it. When I was chatting with Wuhan SEO Shu Ning in the group, I suddenly understood a truth. The so-called Internet marketing should not actually be "the method of making money using all channels and methods on the Internet is Internet marketing." This should be called a stage. Since I am familiar with the Internet, I have gone relatively smoothly on the road to making money through the Internet. Therefore, I have also neglected one stage, which is the "knowing" link.
My current definition of Internet marketing is "finding ways to get people who don't understand the Internet to go online, become dependent on the Internet, and make them spend money on the Internet, thereby extracting profits from them." This is true, although It has the most straightforward link between money and online relationships, but it is also true. In fact, this sentence has overturned my definition and conclusion at the time, that is to say, even if you don't understand the Internet, you can still use the Internet for marketing. For example, my colleagues, although they don't know how to resolve domain names or simple technologies, they earn high wages and live a comfortable life. Presumably for me, it seems that I have to pay more. Their marketing is truly low-cost marketing, because they have achieved "taking those people who don't understand the Internet, finding ways to get them online, making them dependent on the Internet, making them spend money on the Internet, and thereby extracting profits from them." realm.
Telephone sales is a far more efficient marketing method than online marketing. Otherwise, Baidu would not have established such a large telephone sales team. It seems that Baidu’s original intention is extremely correct. I have this idea as a kind of divergence of thinking. For example, if a customer sells water, if he wants to do Baidu promotion, the most original keyword set in Baidu promotion should be "What should I do if I am thirsty"? reason. Telemarketing is also Internet promotion. Although they do not understand the technical issues of the Internet, they do know the Internet very well. They draw people who do not understand the Internet into the Internet and create dependence, and they achieve success.
It seems that I have to choose the direction of Internet marketing again. What about everyone, what is the definition of Internet marketing? Let’s chat. This article was first published by Guo Yeye, the webmaster of www.baidusa.com. Baidu promotion hotline: 15927488838, QQ: 38838360. Please keep this information when reprinting.
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