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At the 2010 China Internet Conference in Beijing, which just concluded in August, a new keyword "stay-at-home economy" was born. According to experts, it is a new term that emerged with the rise of the Internet. It is mainly used for working at home, part-time work at home, office at home or doing business work at home. At the same time, using the Internet for consumption at home is also an essential part of the "stay-at-home economy" . "The emergence of the "stay-at-home economy" phenomenon came into being with the continuous development of the Internet and network applications gradually involving our daily lives. Behaviors such as food, clothing, housing, transportation, making friends and love, work and business are accompanied by online communities, e-commerce, instant messaging, etc. The maturity of applications is gradually transferred to the Internet, and the service-oriented Internet is deeply rooted in the hearts of the people.
Behind the "home economy" are individual webmasters who continue to innovate to meet the needs of netizens, use websites to provide products, services and content, realize the value of network applications, and convert traffic into profits. It can be said that the needs of netizens provide a breeding ground for the "stay-at-home economy", and individual webmasters, as representatives of Internet entrepreneurs, continue to incubate various products and services spurred by Internet needs and convert them into monetary value. According to the 26th China Internet Development Statistical Report released by CNNIC in July, the number of Internet users in China reached 420 million, an increase of 2.9% from the end of 2009, the broadband penetration rate reached 98.1%, and the number of broadband Internet users was 364 million. Internet users and broadband penetration rates The substantial growth of Internet users, the demand for localized information continues to grow, and various network applications emerge in endlessly, providing huge potential opportunities for Internet entrepreneurship.
Since last year, the government has strengthened supervision of illegal information and website registration. After the network crackdown at the end of the year, the total number of domestic websites dropped sharply to 2.79 million, a decrease of 13.7%. Due to the impact of the rectification of CN domain names and the new real-name policy, the total number of domain names in my country dropped to 11.21 million in the first half of this year, and the proportion of .CN in the total number of domain names dropped from 80% to 64.7%. The policy environment of sorting out is more cruel than before, and it is indeed more difficult for webmasters to start a business than before. However, the traditional personal small workshop business model of webmasters in the past has become outdated. After the reorganization and reshuffle, although the number of websites and groups is constantly decreasing, individual webmasters are gradually transforming and upgrading towards more competitive e-commerce and localized industry websites. . In addition, under the new situation of the real-name system for CN domain names, the policy of photograph registration being gradually implemented, and the special registration of BBS being gradually weakened and cancelled, the entrepreneurial environment for personal webmasters has improved slightly, and a new round of countertrend for personal webmasters is bound to appear under the rapid growth of Internet users' demand. With the rise, the subsequent demand for various webmasters has also brought business opportunities to related industries.
According to the "2009-2010 China IDC Business Market Research Report", since 2009, as the overall economy has stabilized and improved, the IDC industry market has picked up rapidly. By the end of 2009, China's IDC market size reached 7.28 billion yuan, year-on-year. An increase of 49.5%, an increase of 8.7 percentage points compared with 2008. It can be predicted that the IDC market in 2010 will still maintain overall growth. The relationship between individual webmasters and IDC is mutually dependent, and the development of either party is related to the prospects and destiny of the other. Under the new situation, webmasters' demand for IDC hosts may not be as strong as before, but they have higher demands for stability, security, and especially price.
Webmasters who are constrained by tight budgets and plan carefully hope to choose an affordable IDC host as the "home" of their website, so that the website will no longer be down due to poor security and stability, and they are not willing to be implicated by illegal websites and the entire computer room will be disconnected. Under the new round of competition, IDC also hopes to win over more small and medium-sized webmasters and obtain more profit channels. Therefore, idc group buying emerged as the times require and has become a new force in group buying in vertical segmented industries. At present, there are many IDC host group purchase websites in the industry, providing various IDC host group purchase services for webmasters. Many webmasters said that for IDC hosts, perhaps stability and security are more important than machine performance. Perhaps a slow website speed can be tolerated, but being inaccessible or being attacked is fatal. In addition, the most important thing is high quality and low price. The more affordable, the better. According to the webmaster, the host group purchasing service currently provided by tuanidc.com ( http://www.tuanidc.com ) covers most of the well-known IDC merchants in the industry, and it is relatively safe and secure in terms of security and stability. And after comparing with many IDC group buying websites, we found that the price is relatively affordable. In addition, various discount and reward activities are carried out. For every time you invite a friend to purchase for the first time, you will receive a 10 yuan rebate, which is widely popular among webmasters. Good reviews. In order to bring more benefits to webmasters, Tuan IDC has recently launched a flash sale event to grab groups. It has already launched two QQ coin flash sale events, which are very popular among webmaster users.
As the first stop for group buying of IDC resources in China, the goal of Tuanidc.com is to unite all the grassroots webmasters who can unite to buy domain names, website space, VPS hosts, independent hosts, shared hosts, customer service systems, website design systems, and website tools. , e-commerce tools and other network resources. Tuan IDC believes: "As a grassroots webmaster, cheap is not enough, cheap and good is the last word!" Therefore, all cooperative merchants of Tuan IDC are first-class and reputable companies in the market, and all group-purchased products are The high-quality products that have passed the test of Tuan IDC technical engineers, such as the 50% off Western Digital VPS launched on September 1st, can be said to be rare and shocking prices. Tuan IDC organizes a group purchase every week. Some netizens responded that it was indeed too little and the supply exceeded demand. However, Tuan IDC explained that this is to insist on quality first, and to give cooperative merchants and users a focus to avoid too many product group purchases. , distracting everyone’s attention, and everyone misses good products. In order to ensure quality, there is a detailed list of brand merchants on its website, and detailed information is available for webmasters to query and refer to. What's even more valuable is that Group IDC has stipulated clear refund standards, which makes the majority of group buying participants more confident.
The development of the "stay-at-home economy" has brought more daily needs based on Internet applications, providing opportunities for individual webmasters to start their own businesses and regroup, which in turn has increased the demand for webmasters such as hosting space and domain name registration. The development of the stay-at-home economy has also driven the development of online shopping. Group buying, as a new form of online shopping, is continuing to mature and grow. The popularity of IDC group buying shows that the entrepreneurial enthusiasm of webmasters still exists, and they all hope to choose a satisfactory IDC service to provide a solid backing for the operation of the website. The relevant person in charge of group idc.com also expressed his views on idc host group buying: "idc group buying is still in its infancy. The current group buying market is full of groups. If the model is copied, without innovation, it will be quickly shuffled out. Facing the future IDC group buying is likely to face fierce competition. Group IDC will continue to innovate. In addition to strengthening the review of IDC merchants to ensure the credibility and safety of group buying, it will also launch more preferential activities to attract webmaster users.
Editor in charge: Qiang