Recently, IDC released a report on AI search engines, "Evaluation of Large Model-Driven Mobile Search Engines." The report shows that 360AI Search has excellent performance in terms of user experience and security capabilities, both leading the industry; in terms of user experience, 360AI Search has won unanimous praise from users for its pure and high-quality answer content and automatic generation of mind maps and other special features. , becoming the most useful and favorite AI search engine recognized by users. At the same time, according to Similarweb and related lists, 360AI Search has been the most visited AI native search engine in the world for four consecutive months, and has become the AI native application with the most monthly active users in China.
The report points out that AI search is clearly different from traditional search engines. The original keyword matching that traditional search relied on has been upgraded to information integration capabilities based on deep semantic understanding and machine learning in the era of AI search. The report points out that the industry is currently exploring AI search in three parallel ways, including traditional search + generative AI, ChatBot + search, and AI native search engine. However, only AI native search can provide users with an efficient, concise and in-depth search experience. .
Take 360AI Search, a representative of AI-native search engines, as an example. On the input side, 360AI Search supports multi-modal input such as text, voice, and pictures; it understands user needs based on deep natural language processing and semantic understanding capabilities; it relies on recognition 1 With hundreds of millions of classified intent recognition models, we can accurately determine user intent and provide highly matching answers. On the output side, 360AI search provides various modes such as concise, standard, in-depth, multi-model collaboration, and unique "slow thinking", providing users with highly structured and knowledge-based answers covering a variety of content richness.
In terms of security, 360AI Search received full marks. 360AI search uses multiple encryption and privacy protection technologies, and has strict privacy protection policies, effective content filtering mechanisms, and complete security protection measures to ensure the security of users’ search data and avoid the risk of algorithm bias.
The report believes that index database data and copyright, which are closely related to search capabilities, will become the most important moat for AI search. The report shows that 360AI Search has performed well in terms of search capabilities and AI capabilities. In order to ensure the accuracy and effectiveness of AI search answers, 360AI Search invested tens of billions of yuan to build a dynamic index library of hundreds of billions of web pages including high-quality papers, reports, knowledge videos and other exclusive knowledge bases to improve copyright and data layout. . At the same time, the indexing method is comprehensively reconstructed through AI to achieve the perfect combination of data and algorithms.
The IDC report predicts that from 2023 to 2028, AI search will achieve a compound annual growth rate of 27.2%, and the market's annual revenue will reach US$21.5 billion. At the same time, with the continuous development of AI technology and the continuous expansion of application scenarios, the market competition of AI search engines will become increasingly fierce. Analysts believe that with the help of "360 Security Guard" continuing to rank first in the country and "360 Series Browser" being the first in the country, 360AI Search will continue to consolidate its leading position in the field of AI search engines and gradually complete the Market replacement of traditional search engines.