This is the first time that I express my small analysis on the promotion of medical stations in the form of soft articles. I also ask for your support. If there is something wrong, please be more rigorous and point it out so that I can improve and make further progress. Thank you all here in advance. I started promoting medical stations at the end of 2008. At that time, I was promoting a plastic surgery and beauty website. I remember that at that time, I only knew how to do forum promotion and QQ group promotion. The effect was as everyone expected, and it was a failure. Then in 2009 In April 2009, I quit my first job promoting the medical station, and then at the end of 2009, I started my second job promoting the liver disease network of the medical station. Although it is not particularly successful now, I still have a little experience in my heart. , so here, share with everyone and make progress together.
As we all know, medical websites are actually relatively difficult to promote in terms of promotion. Why do we say this? Many friends who have worked on medical websites must know that Baidu’s snapshots are much slower, and the collection is not high. Many People have specifically studied this issue. Generally speaking, search engines are sensitive to keywords. No matter which medical website you are on, you can't avoid drugs. Baidu has made major adjustments to this area. Websites that are relatively outstanding in medicine are easily punished by Baidu. The most profound impact on me was in July this year. Because our hospital was bidding on Baidu, Jingwang Technology called us and asked us to remove all mentions of medicine on the website. Therefore, there is an important connection between this keyword. So when we face the promotion of medical websites, what is the best way to do it?
Regarding the promotion of medical websites, here I will introduce in detail how I usually do it:
1. Blog. In fact, blogs are a very huge resource. I once saw a very good article on A5. What he expressed was the biological chain cycle of a blog. First of all, blogs can be used as friend links, and they are also something that netizens like to play and read. Therefore, the resources in this area are very huge. When I promote my own website, the new site of Changsha Liver Disease Research Network ( http://www.gb0731.com ), I mainly link the almost 20 blogs I have now to friend links, and then target them Do some promotion and publish some external links.
2. Information platform. As we all know, the information platform is an important link in the promotion of medical websites. It is a link that we cannot lose. Why do we say this? Because when we promote medical websites, we all hope to do it based on the psychology of the patients. The share of keywords. When your keywords or long-tail keywords reach a certain level, the traffic will become particularly easy. For example, when the keyword "the best liver disease hospital in Hunan" and other When Long Tail ranks among the top five on Baidu’s homepage, and they are all your keywords, how much benefit do you think this will bring to you? Therefore, this reflects the choice of an information platform.
3. Question and answer system. Friends who have played medical stations know that the largest Q&A at present is none other than Baidu, soso, 39 Health, 120ask, Tianya Q&A and Sina Q&A. In the past, the question and answer system was relatively easy to do, but now it is relatively difficult, because the question and answer management is more strict now, and some of them cannot publish the website address, but building word of mouth is still special. good.
4. Friendly links. This is also a focus of website promotion. Specifically reflected in the problem of snapshots, when all your external friend links are updated every day, and the PR value is the same or high, it means that the weight of your website is only higher. Not low. Especially for medical websites, we have to focus on this aspect.
5. Baidu Encyclopedia. This should be familiar to everyone. In 2010, many personal webmasters made a fortune from it, because the traffic brought by encyclopedias is immeasurable. No matter what word you search for, as long as the word is in the encyclopedia , then it is definitely ranked among the top five on Baidu's homepage, usually first. Therefore, everyone should build more encyclopedias according to their own situation.
6. Website content. This last point is the most critical point. All webmasters or promoters of websites understand that content is king. This is especially true on medical websites. Medical websites have great limitations in writing. The scope of the article is even narrower, so we must insist on updating the article. Only in this way will the inclusion of the website be increased, the weight of the website will be increased, and the quality content will be seen by more people and converted into actual benefits. , this is what we ultimately want.
Okay, I can basically only say these few points, and please don’t laugh at me, because at present, I have not really achieved these points, and my current new website is Changsha Liver Disease Research Network ( http://www.gb0731.com ) is also trying to use this method. I am also running the new website based on my previous experience, hoping to make myself a bigger breakthrough. Thank you all for reading my verbose words here.
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