Fish in the Water recently did some analysis on corporate websites made by Internet companies in Xinxiang and Zhengzhou, and found that the vast majority of corporate websites are almost dead. At first glance, it seems that flowers are blooming in bloom, and some are grinning and facing the sky. More Some are wearing heavy makeup or plain silver, and are more or less dressed up. Although it looks beautiful, you can't get close. If you look closely, you will see that there are many flaws, which will scare you! Those who are missing arms and legs, those who haven’t washed their faces in three years, those whose facial features have shifted greatly... Most of these corporate websites are in name only and have no positive impact on the company. The fish in the water briefly summarized them and listed them in the following six points. :
1. The goal is vague
I often hear that some customers want to build a website because they saw that their peers have built websites and they can’t fall behind, so they just build one. However, they don’t even consider whether the website can bring them much economic benefits, so they don’t even think about it. Regardless of the page design effect of the website, the most classic example is that in order to spend less money, a medical practitioner made a template website that is the same as the website of a company selling machinery!
2. Thin content and rough quality
Some corporate websites have not updated any news for several years since the Internet company first added a few pieces of news to congratulate the opening of a certain company's website. Not to mention the products, they still let the Internet company take other people's products from the website.
3. Lots of bugs and poor practicality
The opening speed of the website and the stability of the server are the biggest. Some customers are greedy for cheap and find some bad space providers. The server has problems every day. It either cannot be opened or is slow. Sometimes it is poisoned. There is no such thing on the website. Fa said that when you click on the navigation column, a blank page appears, or the page is misaligned or incomplete. These problems are all too common. Who would be willing to read a website like this, let alone do business with you!
4. Sluggish communication function
Corporate websites are originally designed to sell products. Some customers are afraid of becoming famous. They are not allowed to leave their phone numbers on the website, so they are allowed to leave their email addresses. However, they don’t know how to enter the email address, so they have to ask the Internet company to apply for a free one. Yes, some people ask you to add an online QQ, TQ, etc., watch and listen, QQ is permanently online and permanently invisible, and customers think they are not there when they see it. It has never been installed on a TQ machine and I don’t know how to use it!
5. No customer market
What customers focus on is how useful this website is to me, but some corporate customers have been asking us on the website, how about us, and I think if you encounter a salesperson who introduces something like this, you won’t want to buy it. It’s the same reason!
6. Online marketing is zero
Some websites are thrown away after they are completed. The daily traffic of the website is 1. That is what you see. You never pay attention to how many customers see your website or how many people are interested in your website. It is an Internet advertisement. I still feel that the price is high, or in other words, if I do a bidding, the daily cost is limited to 20 yuan. It is estimated that your keyword display will only be a few times a day. What’s more, when printing brochures and business cards, the company’s website address will be Reluctant to print.
In Xinxiang and Zhengzhou, many corporate websites have the above six problems. If a company wants to develop on the Internet, it must take the initiative to make a good website and avoid the above six problems. If an Internet company wants to do well, it should Remind customers not to do that!
First published on Luoshuiyu Technology Blog: http://www.SEObye.com/xinqingrizhi/459
Thanks to Luo Shuiyu for your contribution.