I have been running a local group for several months, and like many grassroots people, I have encountered all kinds of customers and businesses. During this period, I often exchanged business methods with the webmasters of the group and the excellent group, learned from each other's experiences, and summarized a few easy things to do in business. The problems that have arisen are now sorted out and shared with fellow grassroots webmasters:
1. What to do if you encounter unscrupulous merchants. When we jointly promoted products with several group sites, we encountered one situation. After the group purchase product was made and an order was received, the merchant immediately changed his face and raised the price (of course it is understandable, maybe It’s because we bargained too hard and merchant profits were too low). We will never accommodate such merchants. We would rather refund the customer immediately and explain the reason for the refund, rather than accommodate the merchant’s conditions for commission and price increase. Online merchants would rather What matters most is credibility. For such merchants, even if the product and after-sales service is sold, it is still a hidden danger! Our current approach is: first, keep chat records of negotiations with merchants, second, cooperative merchants must provide business license attachments, and third We try to cooperate with manufacturers who understand e-commerce and understand that Groupon model promotion is more important than sales, so that we can get the best discounts. Fourth, we must adhere to the principle of cash on delivery. We generally use Alipay to guarantee transactions. Fifth, be cautious about cosmetics on the group. Generally, we require merchants to support products that can be inspected at counters. Sixth, small home appliances involve after-sales service. If you do not provide an after-sales address in the sales market, no matter how cheap it is, we will not do it.
2. What to do if you encounter bad customers. Strictly speaking, group buying websites also have certain responsibilities when encountering bad customers. We encountered it once, a car wash machine sent to Chengdu. I have to say here that we admire our cooperative merchant Shijiazhuang Car Wash Liu Yufeng, the manager of Wang Convenient Car Wash Company, even though he knew that the product was damaged during transportation, the customer signed directly after receiving the goods without checking the condition of the goods. For the sake of the credibility of the group buying site, he proactively promised to return the customer to a new one, and Bear the freight loss. Not long after this incident happened, I saw a webmaster chatting in the "I am a group leader group". The customer actually received 3 genuine products and returned 3 counterfeit products and asked for exchange on the grounds that the group buying site promised to return goods. , which made the merchants dumbfounded. Afterwards, we were thinking that if the group buying station reminded customers in advance that they must unpack and inspect and confirm the signature, and the merchant and the freight forwarder signed the agreement after unpacking and inspection, I believe this phenomenon would not occur.
3. What should you do if you encounter bad group buying sites? The enemy of the grassroots on the Internet is not the big group buying sites, but the malicious competition between the grassroots! The local group has always believed that the Internet is a place where "when you put down everything, you have everything!" In the world, we have worked very hard to develop merchant resources, and in order to increase the sales volume of merchants' products, they are willing to introduce other group buying websites to sell together. Unfortunately, some group leaders actually have products that are selling like hotcakes after contacting the merchants. Just ask for an exclusive agent, and in turn create a so-called monopoly. Don’t you know that this idea is extremely childish. The Internet is so big, and every website has its own loyal users. The grassroots have neither financial strength nor powerful promotion methods. What qualifications do they have? When it comes to exclusive agents, only by having a sharing and win-win team can we receive the support of manufacturers. Looking back at those grassroots entrepreneurs who also had the same enthusiasm for alliances when they first started their businesses, they relied on the strength of technology to create navigation and forums, and in turn asked for promotion. They also play a lot of tricks on traffic and kill each other. Of course, in this mainstream Internet where interests are paramount, this approach is also common sense. The most annoying thing is that some grassroots websites actually have some kind of review mechanism. Although everyone understands the reasons for the risks encountered in business, they close their eyes and allow grassroots groups to make fools of themselves and use them as gimmicks to attract clicks. Why not expose bad merchants and bad customers to jointly maintain this hard-won grassroots entrepreneurial environment.
4. Be sure to pay attention to the relevant policies promulgated by the country and know which groups should be included in the group and which should not be included in the group. Just this morning, the leader of the Hundred Group Alliance Group and the Sihe Group sent a link to warn everyone that the Poor Boy website was blocked for selling condoms. Now, I clicked on the website and saw a few lines at the bottom. I was shocked. The 100,000 condoms that were once sold on the group buying website in one day were actually harmful information (including: sexual products and drug information ------). Many group leaders are not clear about it, so I would like to remind you here!
The writing stops here. Some of the above opinions may hurt some people’s feelings, but the author is not unhappy. I have always believed that truly building a team of grassroots webmasters is the only chance for the grassroots of group buying websites to survive. Sharing and win-win results It’s a method, but it’s also forced by the form! Like-minded friends are welcome to communicate. Baidu Local Group has the author’s contact information, thank you!!
The personal space of the author Xiangtu Tuan. This article only represents the author's views and has nothing to do with the position of the webmaster network.