The topic of group buying is not new, but if group buying is done online, it may have emerged in the past few years. There are also some relatively well-known group buying websites, which mainly do a lot of advertising, but when it comes to the substantive content, they are really disappointing.
I watched the so-called group buying website this morning. To my surprise, the overall website layout and content are basically similar. I really doubt they are created by the same person. Most websites carry out activities in a regional manner, and the activities of each website are quite small. I don't know if the seller is unaware or the website charges too high. In short, the number is pitiful. If the small quantity is acceptable, then the small variety cannot be tolerated. After carefully looking at each website, I found that they mainly focus on cosmetics, coupons (basically additional categories), hair design, wedding photos, and food (not snacks). Is it the result of the nature of the product? However, many liquid foods are not suitable for online group purchasing, so what exactly is going on? The author guesses that the main reason may be due to price considerations. Because the prices of the above-mentioned commodities have changed greatly, and the gap between the group purchase price and the market retail price is relatively large, these products have a group purchase market.
In fact, considering it from another perspective, the result is different. Think about it, starting from the ultimate benefit of selling goods, if the price of the goods is high, it may lead to a decrease in the sales quantity of the product. On the contrary, if the price of the goods drops, it may affect the increase in the sales quantity of the product. Although in the end The sales quantity is different, but according to the income = quantity * unit price, the results of the two may be the same, or the latter (price reduction) may earn more because its price creates a considerable comparison with the market price. sex.
According to the above analysis, we can know that merchants are willing to sell anything on group buying online, but the result is not what we thought! What exactly went wrong? Let’s continue the analysis below!
As you may know, when Taobao is already very popular in China, you will find that the number of electronic products sold in online stores is definitely less than other mass products. Why? Because it is determined by the nature of the product, it is risky. As we all know, electronic products are not as obedient to humans as clothing or the like. Many of them are uncertain, including the world's largest electronic product manufacturers. Just like the dead pixels on an LCD screen, because perfection cannot be guaranteed, what is now stipulated in this field is that if there are no more than 4 dead pixels (including bright spots), then the product is a normal "perfect product" and consumers cannot This is the reason for return or exchange. There are countless products similar to electronic products, so there are not many group purchase products left! This brings only one benefit to website operators: minimizing risks!
Although there is still controversy over who to contact when problems arise with group-purchased products, in the minds of consumers, group-buying websites as intermediaries must not escape their responsibility, because various factors constitute the results of most group-buying websites today!
The author feels that the establishment of group buying network is an act that benefits the country and the people. Its development can speed up the economic operation to a certain extent and add vitality to the social economy. Therefore, as a trend of the times, every member has the responsibility to improve it. Even if you don’t push the trend, don’t block the flow. I believe online activities like group buying will get better and better!
Author: Xiao HO
Source: Contact lenses http://www.ldyj.com.cn
Thanks for the contribution of Contact Lens