Nowadays, people who generally use the Internet at home and abroad generally use search engines to find answers to problems that they cannot solve. Therefore, the development of search engines is much stronger. Currently, the most popular search engines at home and abroad are Baidu and Google. 80% of the people who use Baidu search engine are Chinese, and the functions opened by Baidu are mainly targeted at Chinese people, while the users of Google search engine are generally foreigners, although Google has also opened some functions to support Chinese people. function, but only 10% of Chinese people actually use it. There is also a relatively large search engine called Yahoo. Although Yahoo is also a large search engine, very few people use it in China. Others are some small search engines such as Sogou, Youdao, etc. Although there are many conveniences when I use these search engines, they bring a lot of inconvenience to some people who do search engine rankings. Below I will focus on the convenience and inconvenience of Baidu, Google, and Yahoo search engines. place for comparison.
1. Baidu search engine
As I said above, most of the people currently using Baidu are Chinese, because in the eyes of the Chinese, Baidu is a search engine that is specially designed to be convenient for them, that is, it is a search engine mainly developed for the Chinese personality, so Baidu currently occupies an irreplaceable position in the hearts of Chinese people. Let me summarize some of the conveniences and inconveniences Baidu brings to us.
1. The convenience that Baidu brings to us
Baidu has specially set up a Chinese keyword segmentation system for Chinese people, which can automatically identify. If your website optimization and online promotion are done well, as long as 2 words in your keywords will appear in the ranking, it is relatively intelligent, and Baidu It has also made designated intelligent searches for Chinese people, which can intelligently help you find relevant information, so Baidu has brought us a lot of convenience.
2. The inconvenience Baidu brings to us
It is indeed very convenient when a person looks up things on Baidu, but there is not much information that customers really need, so the information that most customers value is the home page. Therefore, people who currently do search engine rankings are generally divided into two categories. One is for on-site and off-site optimization of SEO websites, and the other is for online promotion. Although it sounds like nothing, if you want to rank on the first page, you have to put in a lot of effort. Not only do you have to make modifications within the site, but you also need to make external links outside the site. To support the target website, all this is very inconvenient. There are a total of 10 positions on the homepage, and everyone is grabbing them, so it is very difficult to get these 10 positions. According to human common sense, what customers value is the inside of the homepage. information, why not increase the information on the home page from 10 to 20? This greatly facilitates the workload of online promoters, and can also provide customers with more information. This is very good, and what Baidu values is Baidu promotion. If your company's website has a keyword Baidu promotion, so that the weight of your other words will also increase, which is very unfair to some people who do online ranking promotion, so Baidu should remove such rules and improve fairness, so that Chinese people use It is convenient, and people who promote online will also rely more on Baidu.
2. Google search engine
Generally, customers looking for foreign brands will use Google to query relevant information for themselves. Therefore, Google is as important and convenient in the eyes of foreigners as Baidu is in the eyes of Chinese people. Although Google is also very convenient to use, because in comparison Google and other search engines are more intelligent and clearly classified. Let me tell you some of the conveniences and inconveniences that Google brings to us, and then compare them with Google and Baidu.
1. The convenience that Google brings to us
Google is as important to foreigners as Baidu is to Chinese people, because for foreigners, Google is more convenient to use than Baidu, because Baidu has a more upright background, which is the case for all search engines. No, and Google supports multiple languages. The languages supported by general search engines are the local language of the country and English. However, using Google you can easily query the columns that support your own national language and then query, so Baidu and various search engines are It can't be done.
2. The inconvenience caused by Google
Although Google is more user-friendly, it is sometimes very unfair to some people who do online promotion, because Google's rankings fluctuate greatly, and some keywords that are not very popular are updated very slowly. , if you have done all the work in the first week, the external links are strong and the on-site optimization is also very good, but Google cannot update you in a week, it will take a long time, so this Google will give us It brings inconvenience. If compared with this, the update speed of Baidu and various search engines is much faster than that of Google. So here I would like to suggest that some people who do online promotion should be patient with Google when doing foreign rankings. If Google could care about unpopular keywords, then the Google search engine would become more perfect.
3. Yahoo search engine
The Yahoo search engine is the same as Google. It is also aimed at foreign countries. There are also servers in many countries to support the languages of various countries. However, Yahoo also has advantages and disadvantages. Although there are almost no people using Yahoo in China, for foreign countries, Yahoo It is still one of the more popular search engines. Let me tell you some of the conveniences and inconveniences that Yahoo has brought to us, and then compare Baidu, Google, and Yahoo. In this way, you will find that the path that search engines should actually take is What.
1. The convenience that Yahoo brings to us
People who are interested in online promotion know that Yahoo also has servers in various locations. Although it is not as comprehensive as Google, it is still relatively powerful. Although it is used less by Chinese people, Yahoo is still relatively popular in Hong Kong because Yahoo has specially opened a server in Hong Kong. The servers are used by Chinese people, and Yahoo is also more convenient in the eyes of foreigners.
2. The inconvenience caused to us by Yahoo
People who do online promotion in the Mainland will find that sometimes the Yahoo Hong Kong server cannot be opened. If you open the Yahoo International site, it is all in English and does not support Chinese. If this is the case, generally people who do domestic promotion will not choose Yahoo. To carry out online promotion, so this is one of Yahoo's failures, and the ranking of Yahoo is quite different from that of other search engines. Unlike Baidu and Google, if Google's keywords are promoted, then the ranking of Baidu's keywords will be different. It's not big, so sometimes promoters will pay attention to it. Working as a search engine may bring them rankings in other search engines. This is something Yahoo cannot do, so Yahoo needs to improve its functions more. Make it easier for us to use, so that Yahoo will be accepted by the Chinese.
The three mainstream search engines have been mentioned. What I said may be wrong, but this is my own understanding of these three mainstream search engines. I hope it will be helpful to everyone, and if I am wrong, everyone can help me. Correct and improve my knowledge, so I hope everyone can contact me if they find any problems. My QQ is 332932480. Like-minded friends are welcome to join my QQ and learn and improve knowledge together. There are many conveniences that search engines bring to us. , there are also many inconveniences. I hope that search engines can become more powerful and more humane to face customers, so that both users and promoters can compete fairly. This article was originally written by Wing Gate www.tdzgs.com . Please indicate the source for reprinting. Support Original, special thanks to chinaz!
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