Facing the current fierce competition in the development of the Internet, many grassroots webmasters have given full play to their intelligence and talents to fully tap the market from all angles in various industries. Facing increasingly picky and advanced search requirements, more and more webmasters realize that promoting a website is hundreds of times more difficult than building one. How to effectively promote the website and promote the products based on the website, this article introduces the concept of "site group", which can be used as an effective attempt.
First. What is a station group?
A site group is when the webmaster builds multiple websites of the same type, same planning, and same standards, and optimizes multiple keywords related to the main website to the search engine homepage, so that no matter what related keywords are searched, the main website will be It can appear on the home page of search engines, thereby improving the search ranking of the main website (main product). This can increase the exposure of the website (product) in search engines and facilitate the effect of focused promotion of a single product. The website group is a collection of websites built on a unified technical architecture with hierarchical maintenance, high coupling, and hierarchical management. Information can be shared and presented based on specific permissions. In this way, the cost of managing the website (product) can be established and the management and operation can be unified.
Second. How to establish a site group
(1) Space and domain name selection
When building a website group, each website must use an independent IP. If conditions permit, it is necessary to ensure that one website corresponds to one IP. If there are more than 150 website groups, the IPs can overlap appropriately, and one IP can be delegated to 4 to 5 websites, but these sites must not be interconnected. . For domain names, the registration information of the domain name must be different. The domain name registration information includes the name of the website owner, contact address, registered email address, contact number, etc. Any same information will be known by search engines and will also be associated with domain names.
(2)Program selection
Nowadays, open source systems are very mature, and they are basically open source and free systems, which can greatly reduce the cost of building a website.
.net open source cms system: We7cms system; Umbraco cms system; Ludico system; ndCMS system; NkCMS system; mojoPortal system; Go.Kryo system; Amplefile system; DotNetNuke system, etc.
PHP's open source cms system: PHPCMS; Empire CMS; DEDECMS; PHP168 whole site system; SupSite; MAMBO; Joomla!; Drupal; WordPRess, etc.
Java version of open source cms system: EECMS; JTBC_CMS, etc.
asp open source cms system: Dongyi; Fengxun; Kexun, etc.
Third. How to publish information
Regarding the article publishing in the station group, it is recommended to publish manually. If there are too many website groups, I recommend a foreign blog group sending software LFE (LinkFarmEvolution). Generally, it is enough to publish 3 to 5 original (pseudo-original) articles to each site every day.
Fourth. Precautions for station groups
(1) Websites should be placed on different servers and use different IP addresses. Domain name information must use different names, different emails, different contact addresses, and different contact numbers.
(2) Choose one website as the main website, and other websites in the site group will point to this main website to increase the influence of the main website.
(3) Each website should be different in content. For example, if the main website is about digital products, then each website in the website group can divide the work. One is mainly about computers, one is mainly about digital cameras, one is mainly about mobile phones, one is mainly about digital accessories, etc.
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