Foreword:
This article was originally a conversation between me and a sophomore in my school. Considering that there may be other college students who also have the same idea of using the Internet to start a business, I compiled these chat records and posted them on my blog. , I hope it can help some friends find a path that suits them as soon as possible.
Senior, yesterday you said that being a Taobao customer has no future, but imagine that being a Taobao customer now is like a part-time job, and you can earn 50 yuan a day, right? If possible, I would like to do it, although it is not included in the list. high. As for what you said about accumulating contacts and then building a formal large-scale website, it is better to learn slowly. It may be better to start Taobao as a part-time job. How about waiting until you have learned it? Maybe you will feel My view is very narrow, but it is not that easy to build a large-scale formal website. How about studying first and then doing that later? How about giving me some advice? Thank you for your words. It really makes me feel the unprecedented limitations of your thinking. This makes me very worried. Although we are in the same school, But I meet netizens who have the same concept as you almost every day. Everyone wants to find a way to make money quickly, and everyone even wants to do whatever it takes. Is there such a way? There must be, but it won’t work for you. You box yourself into a very small space, unable to see the broader world at a higher level, and you feel incomprehensible to many excellent strategies.
Let’s talk about Taobao first. Taobao is not without a future. This profit model will exist on the Internet for at least ten years or more, because it is a profit model for lazy people. Although many webmasters who are Taobao say that Taobao It is very tiring to be a customer, but compared to being a webmaster of a regular website, it is really easy to be a Taobao customer. Let me talk about what Taobao is and its origin, which may help you see this profit form more clearly:
Around 2007, it was very profitable to build a traffic website. The threshold was low and no professional knowledge was required. Of course, basic website knowledge was required, such as being able to use open source programs, etc. As long as you could build a website and knew a little bit about SEO. You can get a very good ranking. Traffic sites are also defined as garbage sites. As long as there is traffic, you can make money. In 2007, it was easy to make alliances, and the competition among traffic sites was not fierce. The most typical one was the QQ site, which had huge traffic. As long as a certain keyword was ranked, you could earn hundreds of dollars a day in 2007, and no professional knowledge was required. , as long as you purchase a space and a domain name (CN0.8 yuan each in 2007), and then copy articles on the Internet every day, probably modify the title, and stack keywords, you can basically get traffic. You don’t need to write articles yourself, you just need to place GGADS and affiliate ads and wait to get paid. In this way, many newcomers are optimistic about this piece of meat, and the large traffic can satisfy the desires of many newcomers. In 2007, many newcomers or veterans set up traffic stations, resulting in very fierce competition. Now QQ Station This is why the competition is very fierce. Too many novices are crowding there.
Today's Taobao customers are very similar to the previous QQ website. Especially in the weight loss product industry, there are also many novices crowded in, seeing the benefits of high commissions and low barriers to entry. The threshold for Taobao is also very low. People with no experience in building websites can do it. Anyone can do it as long as you apply for an account. This is the same as the nature of traffic websites. At present, the competition on Taobao is very fierce, and Taobao There are a lot of old webmasters doing Keke, and they have a lot of resources at hand. Basically, those who do well can be said to be robbed by people with resources. Taoke’s commission calculation is more complicated, and it can be said that the income is all I ran to the station at the front of the queue, and there was a first-come, first-served basis. Moreover, Taoke Station has now become a garbage dump. As long as it is an industry with low threshold, it will eventually explode one day. Why Taoke Station is similar to QQ Station is also very important. The data is not transparent. They are all through alliances, and orders are still deducted. No one can guarantee the quantity.
It can be said that although there is no technical threshold to become a Taobao customer, in terms of resources, connections and business strategies, it is a high threshold that you cannot overcome at this stage.
You said that earning 50 yuan a day is enough. For some experienced webmasters, this is nothing, but the most important thing is that you have no experience now, especially many experienced old webmasters around me still can’t do it. The standard is to earn 50 yuan per day. This shows how high the threshold is. If you are not older and more experienced than others, you will have no place at all.
Secondly, I really don’t want you to fall into a bottomless pit like Taobao at such a young age. Whether you are doing Taobao or other types of traffic sites, it is a kind of self-destruction. Building a garbage dump on the Internet is just like opening a restaurant or a clothing store in reality. If you come into contact with this type of industry too early, you will easily form a small market view like a small businessman. The age of 20 to 25 is the ideal time for people. It is a period in your life when your values and outlook on life are finalized. If you become a small businessman during this period, it is very likely that you will remain a small businessman and hawker for the rest of your life. Even if you can't realize the horror of this phenomenon now, I have to say that you'd better prepare in advance for how fierce the competition in society and the workplace will be in the next ten years. If I were to open a company, I would definitely not recruit someone with the mentality of a small businessman. Even if they entered the company, they would be like a rat droppings and destroy a pot of soup.
Finally, if you are really short of money and do not want to exercise yourself by "making money", I suggest you set up a Taobao store and make products in a down-to-earth manner. Only those who make products truly understand the market, and all walks of life This is the case. If you really successfully launch a certain product, you will definitely be able to make other profit models easily.
Starting a Taobao store is generally difficult and slow at first, but it is faster than most methods of making money. If you can't even accept this speed, then I suggest you rob a bank. You can't do anything anymore. , only a madness for money.
I hope you will think carefully about the senior's advice.
To be honest, I am not short of money. "If you become a small businessman during this period, it is likely that you will remain a small businessman for the rest of your life." This sentence makes sense. The age of 20 to 25 is the right time for people. In this period of my life when my values and outlook on life are being finalized, I should not be greedy for such small gains. In fact, I am not as exaggerated as you said, I am just crazy about money.
You said that you have been teaching yourself how to build websites for 4 to 5 years, and you have been doing corporate marketing planning. I just came across the term corporate marketing planning yesterday, and I feel that my knowledge is very lacking. Now I really feel that I cannot have a small business owner. To think about it, you need to understand something about enterprises, marketing, and values, read more books, and expand your knowledge.
As for Taobao stores, I don’t want to start one. Now it seems that I can’t think about making money. I can only learn professional knowledge in a down-to-earth manner and truly form my own values.
So senior, I would like to ask you what your values are? How much salary and learning value can your current job bring you?
Values are just people’s views and value orientation on things. They are not something specific that can be expressed in one sentence, so I can’t answer you all at once. They are reflected in all aspects of how I deal with people. If you deal with me every day, you can Know what my values are.
Regarding work and salary, I can only answer you this way. I don’t have a specific and stable job now. There are three reasons:
1. I am still a student, and everything is focused on academics. Of course, I don’t necessarily mean my own major. There are also other skills that I think I need to master. College is the period when students have the widest range of learning and are most receptive to new things. What they learn now lays the foundation for future job hunting or entrepreneurship. Note that I am talking about laying the foundation for a job or starting a business. The previous elementary school to high school was just to lay the foundation for college and has no direct connection with career.
2. I don’t have enough time to do any full-time job. If a corporate consultant is considered a job, it can only be considered a part-time job. Usually I can only communicate with those companies through email, QQ or mobile phone. Only during winter and summer vacations will I choose a company to work according to my interests [I am 13 A marketing consultant for a company, you can choose where you want to go]. I usually don't charge any fees when they consult me on some business strategies. I only ask for commissions during winter and summer vacations. They usually work for a month or half a month, and the salary is never less than 10,000 [even if it is half a month]. You may ask why we don’t charge fees in normal times? Aren’t the non-winter and summer vacations longer? This is determined by the nature of my work, because there are no corresponding majors in Internet marketing or business planning in domestic universities, so naturally there is no If I want to apply for this kind of position in some large companies, what can I use to prove my strength? Then I can only prove myself by relying on social influence and achievements. Believe me, these 13 companies The identity and work experience of a corporate marketing consultant are more effective than any graduate's diploma. Companies want talents who can help them make money, not mediocre people with diplomas who can't do anything. So I usually don’t charge fees just to gain their trust. If I apply for a job in a large company, they will be happy to give me proof. If I want to start my own business, they will also be happy to lend a helping hand. As for going directly to them Getting a job in a company is no big deal.
3. As you said, I am not short of money now. Whether I have a salary or not is not that important to me who is studying in school. I just have money to eat and drink to support my continued study. Studying time should not be Used for fun and enjoyment.
As for the "value of learning" you mentioned, this is easy to explain. You have to know that since the college entrance examination system was reinstated in 1978, the curriculum of domestic colleges and universities has been deviating from the market track and violating corporate recruitment requirements year by year. Many fresh graduates will find that no matter how good they are in their majors, they cannot find a job. I believe you yourself have some understanding of this phenomenon. The reason why I use my spare time to work as a corporate consultant or directly engage in product sales is, on the one hand, to put my theoretical knowledge into practice, and on the other hand, to have a deeper understanding of the external requirements and standards for talents, so as to facilitate my work in the field. The next stage of learning will be more focused on honing yourself.
To be honest, I am very grateful to senior for giving me this opportunity to communicate with you. From the communication with you, I really feel that my vision is not as broad as yours. "College is the period when students have the widest range of learning and are most receptive to new things. What you learn now will lay the foundation for future job hunting or entrepreneurship." That makes sense. Can I ask how you got along with that? Contacted 13 companies? How did you convince them that you have the ability to be a consultant? I also know that having contact with some companies will be beneficial in the future, but it seems that it has been so long since I entered university and I have not yet contacted any company. I have been contacted by some internal staff, and they just tried to get sponsorships, but without success. I feel that my communication skills with the company are very lacking, and I really need to practice them. You said that you usually work in the company for a month or half a month, and the salary is not less than Ten thousand [even half a month], how can I own this capital? Your method of consulting them as a free consultant is indeed feasible, and I very much agree with your long-term goal.
To be honest, it is not easy to find a job in my major, because it is a newly opened major at Hunan University of Technology, so I have to enrich myself to have the capital to compete. Can you give me any advice? I’m very grateful. A friend just asked me how I became a business consultant and how I started on the road of marketing planning. So for your first question, I can quote my conversation with my friend. Original text:
In fact, I started with website optimization and promotion, because optimization and promotion are only part of website operation, so after learning for a long time, it will naturally rise to operation and planning. Then operating a website is only one of the methods of Internet marketing. Making money online does not necessarily require setting up your own website, so when you think of the different treatment between Internet companies and traditional companies, you will naturally think of the universality and individuality of marketing. In fact, it is just a process of rising step by step. It is not the road of marketing planning from the beginning. It can only be said that it is "rising" to this road. As for being a corporate consultant, it actually comes naturally. If you are influential in this circle, someone will definitely notice it. And I am good at promotion. It is not difficult for me to attract people's attention. It is also not difficult to gain the trust of enterprises. , because before I became a consultant, I made it clear that if the results I expected were not achieved, I would not take any money, and everything would be based on results.
You may think that even if you don't take any money, companies should not trust a stranger messing with their company, right? This depends on the influence accumulated in daily life to gain trust. I have always used the name HCONLY online. Whether I am communicating with others or publishing my own articles, I use this name. Moreover, I have always used my blog to build a personal brand and generate persuasiveness, so the name HCONLY alone is It already explains the problem very well. These all take time to accumulate slowly. No matter how capable you are, if you just write a planning plan to the company, they will not be able to trust you in a short time. You must make them feel that you have always been this strong and have never been weak.
I think if you want to deal with people inside the company now, you need to rely on personal connections. You need to have friends who know those people around you, so that you have a way to get to know those people. Unlike me, who have been influential for such a long time. After accumulating, even if I don’t look for it myself, companies will come to me. This is similar to "word-of-mouth promotion" when selling products. Everyone knows that the product is good, so they will naturally come to watch.
As for the question of "how to own that capital" you mentioned, I think it also takes time to accumulate. It is impossible for anyone to become a knowledgeable person in one or two years. In fact, we have learned the method of "becoming talented" since we were young. , I just listened too much and became numb - read more books, think more, practice more, and communicate more with the twelve-character mantra. Other than that, there are no shortcuts, and this is true for everything.
Finally, when it comes to finding a job, you don't have to worry about the major you are studying at all. First think about what you like to do, and then check online to see if there are any industries or specific positions that match your interests. If there are specific job recruitment standards, copy those rules and regulations and sort them out. Then the sorted corporate recruitment standards will be your future learning direction and learning goals.
There are three benefits to doing this:
1. It is something you are interested in. You will be more passionate than anything you do, and you will learn faster than others, even professionals who specialize in this, because they may not like their major or career just like you. I think this profession has no future.
2. With specific learning goals for reference, what you do and learn will be more targeted. The most important thing is that you will no longer feel blind and empty.
3. If you can use the remaining few years of your college life to meet the previously compiled corporate recruitment standards, then congratulations, you can apply directly. Most companies will not look at your diploma or your major at all.
Of course, all this is based on the premise that you will not fail the course and can successfully obtain a degree certificate. This should not be difficult for you.
The personal space of the author HCONLY. This article only represents the author's views and has nothing to do with the position of the webmaster network.