A few days ago, I sold 5618.com to a logistics company. The meaning of 5618 is that logistics must be delivered and I can deliver it smoothly. It is considered a professional counterpart. If it can be turned into a website for the logistics industry, it can be considered a good use of everything. . It has been a few years since I last traded baicai.com. During this period, I was busy running the website, so I didn’t pay much attention to the domain name. baicai is a typical pinyin domain name, and I have always had a preference for pinyin domain names. This time I made a special effort to do research on the transaction. After looking at the digital domain names, I discovered a very interesting thing: 5818.com, 5618.com, and 5888.com were all traded in September and October of 2010. Haha, these three domain names really look like they belong to the same family. Even the transaction seems to have been planned and the day chosen.
2010 was the year when digital domain names became popular. Chinese people worship the numbers 6 and 8. Smoothness and smoothness are people’s common pursuit. This can be seen in mobile phone numbers and license plate numbers, and domain names are of course no exception. In a purely numerical domain name, if there are 6 and 8, the price will go up one level. The launch of Alibaba 1688.com and the high-priced transactions of 666.com are exciting the market. The price of digital domain names has been soaring this year. Because of the scarcity of short numbers, some people say that they are hard currency. This is not unreasonable.
For the Chinese market, I think pinyin domain names and digital domain names are more suitable for domestic netizens. Regarding the value of digital domain names, the scarcity of digital domain names is one aspect, but I think the greatest value of digital domain names, like pinyin domain names, lies in their ease of use. Contagiousness, such as telling a friend a website address on the phone. General messy letter combinations are easy to mispronounce and mishear, but numeric domain names and pinyin domain names are easy to remember, read, and listen to, so they are easy to remember and very easy to understand. spread. We can do an experiment. We need to tell 1,000 people a website address completely and accurately over the phone. Which domain name should be used in the shortest time? You can understand it by just imagining it. I think if QQ originally decided that the user ID number was not a number, but a combination of English letters, the spread would be worse, and it might not be as big as it is now.
I have always had a point of view. The standard for evaluating the quality of a domain name is: when a large website is going to advertise, and it gives you a 3-second TV commercial, or a big roadside sign advertisement, can it be remembered by people at a glance? Live URL. If it can, then it is a good domain name. If it cannot, then it is worse, at least less spreadable. If a company puts out 10 million yuan in advertising to promote its website, and half of the people can’t remember the URL, it will lose 5 million yuan. If buying a domain name can make people remember the website address forever, then even if you spend 1 million to buy it, it is still worth it, because it can save you millions. Therefore, the most important thing to evaluate the value of a domain name is how much benefit it can bring to you.
Finally, I want to emphasize that companies must build their own brands to achieve long-term development. The familiar food, home appliances, and clothing brands in our lives are all successful examples. A domain name is the brand of a website. If the brand is loud, easy to read, easy to spread, and easy to remember, it will be very beneficial to the development of the website and can achieve twice the result with half the effort. If the domain name is difficult to remember, it may be successful, but it will require greater efforts, greater advertising costs, and more time costs.
The personal space of the author Dong Hewen. This article only represents the author's views and has nothing to do with the position of Webmaster.com.
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