Nowadays, the structure of websites is becoming more and more complex, and the structure of some SEO-optimized websites is really a mess. Sometimes due to the structure of the website, SEO people cannot achieve effective rankings, so when it comes to SEO The internal structure of the website is very important. If the internal structure of the website does not conform to the spider (search engine robot) crawling, then the spider will not bring your information to the server. If it does not bring your information back to the server Your snapshot will not change, so it is difficult to rank in external links. Although sometimes the site structure is very poor, it will still be ranked, but if other people's site structure is better than your site structure, Then if your peers return external links, your website ranking will easily be pushed down. If this is not worthwhile, it is very important to do SEO optimization of the site structure.
In the past, search engines blocked the .net language, so it was difficult for websites made in the .net language to rank because dynamic websites could easily mislead spiders and lead to infinite loops. For this reason, search engines did not include them very much. NET language, search engines now have intelligent identification systems that will determine whether the website can bring spiders into an infinite loop and prevent them from getting out. Therefore, if your website has such malicious behavior, search engines will I deleted your website without any mercy, so I want to explain it here to avoid everyone making mistakes. I also have some experience and methods of adjusting the structure of the website, which I can share with you. I hope it can help everyone. Also One thing that needs to be reminded is that when doing SEO, it is best to make the website static, so that spiders will like to crawl your website. Okay, stop talking nonsense and get to the point.
1. The banner within the website should not occupy too large a space.
Nowadays, there are many websites, especially corporate websites, where banners occupy 30% of the entire website. Many people may think that banners have no impact on SEO optimization, but what I want to say is that spider crawling collects information. If you cannot identify pictures, even if you add keywords and other information in the banner, the insufficient amount of information included will make it difficult to rank higher. Moreover, current banners are generally different pictures such as pictures and Flash, so Here I suggest you remove the banner when building a website, because the website area of the banner site is too large and spiders will collect less information, so your website will also be ranked higher when you build it. So here I suggest you remove the banner and add it in the place of the banner. Some selected columns of article information guide spiders to crawl the pages, so that more information can be included. If your website really needs a banner, the banner should be a picture. Do not add Flash, and put the banner picture Cut a few parts, then put them together, and add keywords to each cut picture. In this way, spiders can also include some keywords when crawling the website. This is also possible, but it is best not to add banners. It is better for the banner area to occupy no more than 20% of the entire website homepage.
2. Do not put websites into folders in the website space
There are still some websites that put the source code of the website into a folder instead of the root directory, and there is also a jump page in the root directory. This is not good because search engines crawl it first. The website is the homepage of the website. If your homepage is a jump page, then the spider will recognize that there is nothing on your homepage, and crawling to the homepage in the directory will not increase the weight of your website's homepage, which is bad. , because when the search engine thinks that the weight of your homepage is not high, it will disperse the weight of your overall website. Sometimes the search engine rankings on the inner pages will be unstable even if the inner pages are listed, so it is said that only the homepage Ranking is the most stable. If your website is in a folder and there is a jump page in the root directory, I advise you to quickly move the website to the root directory and then delete the jump page. This way Add secondary navigation to each page of your website, name the secondary navigation with keywords, and then add a hyperlink to the homepage for each keyword. This will increase the weight of your website's homepage. If your website must jump to the page and If it must be in a folder, then I suggest that when adding the sub-navigation, you should write all the addresses of the homepage so that search engines can clearly identify the homepage of the website. In this way, the search engines will increase the weight of the homepage of the website in the directory. This is also Yes, although this is possible, I still recommend taking out the website and going to the root directory of the space.
3. If the website is made of dynamic language, there must be no endless loop pages.
If your website is a dynamic website, never have an infinite loop page. If such a page appears when a spider crawls, the spider will loop endlessly in the infinite loop page and cannot return to the server. Therefore, when your website contains When such a problem occurs, when the search engine finds that the spider is looping endlessly in your website, your website will be dead. The search engine will think that your website is a malicious website, so it will blacklist your website. In the list, your website will never be able to stand up in search engines, which is not worth it. Therefore, in order to let spiders include many pages, some people will add endless loop pages inside the website, which will cause spiders to The effect of infinite loop and unlimited inclusion is very obvious, but the page disappears very quickly, so when doing SEO optimization, you also need to abide by the search engine rules and compete fairly for SEO optimization. I recommend not to use black hats. If your website is deleted by a search engine because of your use of black hats, it will be over.
4. Brief description of the correct structure of the website
The above mentioned some common website structure problems in SEO. Now I will briefly describe the correct structure of the website and how to make spiders like your website. Therefore, the website structure cannot be careless. Let’s keep it simple. Let me share with you the correct website structure:
1. The website is preferably a static website, but it can also be dynamic.
2. The website source code should be placed in the root directory of the space, not in the file directory.
3. If there is a banner on the homepage of the website, do not use Flash. It is best to use pictures. Crop the pictures and put them together. Add keywords to the cut pictures.
4. It is best to have the latest article recommendations or selected article recommendations on the homepage of the website, so that it is easy to be crawled by spiders.
5. Do not have endless loops in the internal pages of the website. If there is an infinite loop, it will easily be deleted by search engines.
6. The theme of the website should not be set on reactionary illegal activities or some sensitive words.
7. Banners should not appear on website pages. If there is a banner on the home page, do not add it.
The above is the correct website structure that I have summarized. So when it comes to SEO optimization, the website structure is to match the crawling of search engine robots, that is, spiders. If the spider crawls improperly, it will not be good for the information on your website, so The structure of the website is very important, I hope everyone can match the spider crawling.
I hope that these experiences of mine can help everyone. Although SEO optimization is not only the work of the website, but the website is very important. The structure of the website will directly affect the ranking of your website, so if you consider spiders, Spiders will also consider it for you, so in SEO you and spiders also cooperate in a mutually respectful way. Generally speaking, respecting spiders is equal to respecting your own website. Okay, that’s it for now. If there is any misunderstanding in what I said, I hope you can point it out. I hope everyone can learn together. I will leave QQ here to facilitate everyone’s communication and learning. I wish all my SEO friends here The ranking is rising every day, and the snapshots are running every day. This article was originally created by cylindrical swing gate www.tdzgs.com . If reproduced, please indicate the source. Please support the original creation. Special thanks!
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