For small and medium-sized websites managed and operated by individual webmasters or small teams, it is often difficult to take advantage of direct confrontational competition in the face of large Internet companies with huge funds and large numbers of operators in various fields. . And this kind of "head-to-head" competition is not what we advocate, and it is not a strategy that smart people should adopt. When a sheep competes with a giraffe, the sheep will definitely not choose to compete with the giraffe to see who is tall enough, but to see who is flexible. Taking advantage of one's own advantages to compete with opponents is the way for smart people to survive and develop.
Therefore, as a manager of small and medium-sized websites, when competing with strong opponents, it is wise to choose a competition and expansion method that can give full play to one's own advantages, and a large number of small and medium-sized websites can better complement each other's advantages through alliances , through meticulous positioning services and numerous advantages, we have gained a place in the fiercely competitive market, and we use this as the core to expand cooperation and gradually expand.
How to choose a partner with whom you can complement your strengths?
To maximize the effectiveness of cooperation, choosing a partner with complementary strengths that do not conflict with each other is the key to success. What the webmaster needs to do is to first screen among the websites of the same type based on the type of his website. Among the numerous websites of the same type, based on the website theme, website positioning, content quality, website level and a series of other factors such as Assess technical indicators such as PR and Baidu snapshots and inclusion. Based on these indicators, select target websites that are similar in quality and level to your own website, and then better than your own website, and list them to prepare for the next step of contact.
For different website types and themes, special consideration can be given to cooperation between CMS and forums, Q&A websites and CMS, Q&A systems and forums. In this way, cooperation between websites with different positioning and development methods of programs can make the two The users do not conflict with each other, but at the same time they can provide extended services to each other's users, which not only facilitates the users of their respective websites, but also further promotes the development of their respective websites through integration and communication between each other's users. In addition, in the details of cooperation, attention should be paid to the explicit expression of the cooperative relationship between each other, so that users can reduce the sense of strangeness when they first visit, integrate into the use of the new website as quickly as possible, and enhance their sense of trust.
How to carry out complementary advantages cooperation with the selected partners?
After choosing a target website for cooperation that is no less than your own website, the next step is to consider and plan the details of the cooperation. In terms of the principle of cooperation, both parties should abide by and emphasize complementary advantages and are not allowed to use unfair means to harass users and undermine partners, otherwise they will be severely punished. Relevant punishment measures can be clarified and stipulated in the form of a contract to ensure the normal progress of cooperation and protect the legitimate rights and interests of both parties. This is the most fundamental principle of cooperation, and it is something that any webmaster should pay attention to and implement to avoid unpleasant things happening in cooperation without a contract to rely on.
In terms of the details of daily cooperation, webmasters should integrate the themes of each other's websites based on different website types and differences in content. For example, for the cooperation model between CMS and forums, the cooperation model should be carried out in a more conspicuous position of the CMS. Entrance settings, or call the forum's excellent post resources, and in the forum you can recommend excellent posts to the CMS, guide users to use the content of the CMS website and set up advertising spaces, etc. The cooperation between the two websites should be based on On the basis of equality and reciprocity, we cooperate according to the principle that no matter how much preferential treatment you give me, I will pay the same in return. This can not only ensure the smooth and pleasant cooperation, but also integrate the resources of both parties, promote cooperation, make full use of each other's user resources, and receive optimal cooperation results.
How can both partners use resources to further expand market share?
Daily cooperation between each other can enhance the functional modules of the website or forum, thereby enhancing users' stickiness to each other's websites. In addition, both parties should also consider how to use the opportunity of cooperation to further increase and expand each other's website market share. In this regard, the two parties can jointly discuss the establishment of a cooperative brand, which will serve as the upstream brand of the website, and the websites of both parties will serve as two aspects of XX's website. This will not only ensure the unity of the brand during publicity, but also prevent When the cooperation breaks down, it will not affect each other's original brands.
What needs to be done after that is to combine the theme of the website and the target user group to carry out various online and offline activities and promote them. Through these online and offline activities, attract target users and attract them to the website. and use high-quality content to convert them into highly loyal users, thereby slowly advancing and gradually expanding market share. This article was jointly created by the website operator http://www.wzask.com and the Chinese webmaster website. Please retain the source when reprinting.
Author Feimeng's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.