According to relevant information, there were 2.79 million websites in my country as of the first half of this year, and a large part of them use the Internet to publish commercial information. With the improvement of e-commerce, this proportion is still rising steadily. However, Statistics from the Ministry of Industry and Information Technology in the first half of the year show that 80% of domain names have become idle, and a large part of them is because the information is quickly lost in the massive amount of information.
Lingji Internet Brand Promotion believes that there are several main reasons. First, enterprises have misunderstandings, prejudices and insufficient understanding of the low cost of online marketing and online promotion; second, the serious lack of professional online marketing talents in enterprises has resulted in a large number of enterprises Without using effective online promotion methods, some can only follow the example of a gourd, or cross the river by feeling for the stones. Although some websites are doing online promotion, they are not effective due to serious misunderstandings.
1. No promotion at all
Nowadays, building a website is the first step for enterprises to enter the website. It has become a well-known thing for enterprises. The website carries the basic information of the company and is a window for the enterprise. However, many business owners do not realize the importance of the website. For example, more Many companies stop updating and maintaining their websites after the website is built. The bosses will use the excuse that they are busy and do not understand the Internet.
In fact, the website is the foundation and core camp of this network, and it also shows the professional level of a company. If the target group enters the company website through relevant information and finds that the website information is messy or relatively clean, it will have a big impact on the company's image. Discounted. Therefore, bosses need to attach great importance to the promotion of the website. They can arrange company employees, find suitable people, or outsource the promotion of the website.
2. Blindly looking for a needle in a haystack and doing a lot of promotion
It is common to hear business owners complaining about spending huge amounts of money on online advertising, keyword bidding, and high-priced promotions, but to no avail. Then they become completely desperate or stay away from online marketing.
Internet marketing has rapidly become the main marketing method with rapid development. Interactive, innovative and precise Internet marketing has become the core of Internet marketing. The so-called finding a needle in a haystack refers to the lack of accuracy, such as blindly searching on major portals. Baidu, Google, etc. place a large number of keyword advertisements, which are relatively expensive but have little effect. This is also a taboo in online marketing.
As the saying goes, website promotion also needs to be analyzed, positioned and promoted based on the special attributes of the industry, products, services and the attributes of the target population. It should be a target customer-oriented promotion method, not a production-oriented one. oriented. And Internet marketing is not a panacea, it is just a means and tool of marketing.
3. Hope there is no cost for brand promotion
There is no free lunch in the world. my country's online marketing has become increasingly mature, and low-cost promotion methods are already very good. Online brand promotion still requires a long-term process and requires a certain amount of capital investment, and the Internet is a low-cost network. Brand promotion channels are not zero-cost investments. What should be pursued is how to obtain maximum benefits with the minimum cost, rather than keeping costs at the bottom of the box.
4. Blindly pursue large amounts of traffic and rankings
Traffic and ranking have become important indicators for measuring a website, but it does not mean that the greater the traffic and the higher the ranking, the larger the customer's orders will be. The pursuit of website traffic and ranking has become the goal pursued by many websites, but if you blindly pursue traffic and ranking, it will be in vain in the end.
The website should pursue effective traffic. With the current number of 420 million Internet users, there are countless high-traffic websites in our country, but there are also countless websites with huge traffic but unprofitable. It is also time for those websites with average or relatively small traffic, but very profitable. We have heard about it, so it is most important to increase the proportion of effective traffic, accurately deliver information to the target group, and retain customers through services.
Blog Network was once the leader in the blogging industry. It once made a sensation on the Internet, and its traffic could reach millions of IPs. However, due to the lack of a feasible profit model, it has gradually faded out of people's sight. The number of visits to China Chemical Network in one day It's only more than 30,000, but it can earn tens of millions of dollars a month. Even some relatively small industry websites, such as machinery, medicine and other less popular industries, can earn hundreds or even thousands a day, but you can still feel free and comfortable.
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