What are the differences between foreign trade websites and domestic website promotion? I think the main reason is the difference in language. It will be more difficult to promote English websites. The steps and methods of promotion should not be different. Let me talk about my plan on how to promote the obdchina website. This is just a preliminary idea. How to improve it specifically? There is still room for further exploration and summary in terms of promotion and promotion. If it is not good, just laugh it off.
1. Analysis of website service objects (product service objects) and product characteristics: obdchina is a foreign trade website. The service targets are foreign individuals, repair shops, and locksmiths. The specific situation needs to be analyzed, and the main purpose is to provide personalized support for specific users.
2. Keyword analysis and collection
ok558 believes that to build a successful auto parts website, you must first select the website keywords. The keywords ok558 selected include obd scanner, obd2 scanner, mileage correction, and auto diagnostic tools. Later, the company added a few more. ok558 believes that the homepage is the key Don’t have too many words, just two or three, so as not to over-disperse the weight.
1. Collect automotive supplies keywords and establish a keyword library and classify them into categories (the keywords of obd scanner, obd2 scanner, mileage correction, and auto diagnostic tools are divided according to competition and popularity), and determine the popularity and competition of the keywords sexual situation
2. Keyword layout (general keywords on the homepage, slightly more competitive keywords on the column pages, and less competitive long-tail keywords in the content), and make a keyword link library for on-site optimization
3. Pay attention to the singular, plural and capitalization of keywords
3. Which keywords are used by competitors?
3. Competitor analysis
There are many competitors to the obdchina website, because the products of the website determine the breadth of the competitors. The company is a foreign trade company with many similar automobile products. Some are from the Alibaba platform, some are from the company's website, and they are also very familiar with their territory. Therefore, it is very important to analyze competitors. The analysis of competitors mainly focuses on the following aspects: website structure, keywords, keyword positions, tags, friendly links, number and location of backlinks, channels, whether there are new profit models, site content and layout.
4. Website optimization
The on-site optimization of the website is mainly done according to another article of mine. This article is called "Summary of on-site SEO optimization of the five major e-commerce websites". It's just that I have some new opinions now. I will add some of my new opinions when I have time. Write it out. Therefore, the optimization within the site has been skipped.
5. Website off-site optimization
Therefore, the optimization work outside the site is a challenge for me whose English level is not good enough. Who told me that I only have a Level 4 English certificate? For English websites, it is best to optimize them on foreign websites. ok558 wants to carry out related work from the following directions.
1. Friendship links should be exchanged with English websites - pay attention to the other party's link status (how many, who to link to, the form of cooperative links, the stability of the other party's website, etc.)
2. Aim for text links - promote link text advertisements in various promotion places. The best advertisements include obd scanner, obd2 scanner, car key locksmith, mileage correction, bmw key, car key PROgrammers, t300 key programmer, car diagnostic tool, Keywords such as auto diagnostic tools.
3. Address directory submission (search for various address directories, navigation websites, network favorites, various industry websites, regional organizational websites)
6. Promotion methods and channel construction
In the early stage, mass mailings, blogs (domestic and news, foreign), and forums (foreign, domestic - Pacific Motors) were used for promotion. The keyword optimization sequence was to optimize the less competitive but popular search keywords first, then optimize the medium competitive keywords, and finally optimize Highly competitive generic keywords.
Later stage: Channel construction, relevant industry websites in product sales areas
7. Plan implementation plan
Early stage: Mainly to adapt to each search engine, do keyword promotion in an appropriate amount. You need to pay attention to the dispersion, naturalness and relevance of links. You can submit the website to various address directories and send a large number of mass emails for promotion (do good emails). Optimization efforts for Yahoo are inline). Familiarize yourself with your potential customers’ habits. Promotion places: forums, blogs, SNS.
Mid-term: Use a large number of software for mass distribution, and pay attention to the relevance of the website content.
Long-term: Repeat the mid-term content and build expansion channels
Combining morning, noon and evening work content with customer browsing habits to achieve optimization, and insisting on regular website updates (the schedule will be planned later) will be introduced in the article on SEO team building. The article has been written and has not been published yet.
Finally, the content of the promotion steps should be programmed and standardized.
8. Effect analysis and summary improvement
Traffic source analysis, keyword source analysis, regional source analysis (determined by obdchina website type), customer stickiness analysis, temporal analysis, browser age level analysis, and grasping search engine crawling update time
This article was originally published on this blog (NetEase diqiu598) http://www.obdchina.com/ , and then I want to publish it on the chinaz forum. If you need to reprint, please indicate the source, thank you!
Thank you ok558 for your contribution