I am currently working on a plastic surgery project. Because there are dozens of projects involving plastic surgery, and if we break it down from the project level, the overall number of keywords will be very large, so my initial approach is to do a good job in the project. For positioning, I analyzed several plastic surgery projects that are more profitable and more popular: breast augmentation, liposuction, wrinkle removal, hair removal, double eyelids; and then analyzed that the age of online customers is generally between 16-30 years old, so some Plastic surgery projects that are not suitable for this age group can be promoted relatively less (such as wrinkle removal, facelift). On the contrary, projects suitable for young people can be promoted with greater efforts (double eyelids, weight loss, whitening, rhinoplasty, hair removal, Acne removal, mole removal), now I would like to share with you some of the online promotion methods I am currently doing.
1. Internal optimization of the website. What I focus on internal optimization of the website is to capture the long-tail keywords in the title. Because there are so many keywords related to medical plastic surgery, and plastic surgery projects are relatively special and targeted services, so in Choose long-tail keywords for the title, but it is best not to repeat them. Another option is to do more topics for each project. I believe everyone knows the targeted marketing effect.
2. Update of original articles I believe I don’t need to say more about this. It is almost essential for every website to be original. But what I want to mention is that plastic surgery websites should search more valuable articles on Baidu, such as "How much does breast augmentation cost?" "Where are the breast augmentation hospitals?" "How many types of breast augmentation prostheses are there?" "Breast augmentation effect cases."
3. External link promotion. For external link promotion, I choose blog + classified information + Q&A. I mainly focus on websites with relatively high weight. The recommended ones here are Sina Blog, 58.com, List.com, Tianya Blog, and Tianya Q&A. Especially for Q&A, if you are good at leaving a link, the number of reprints of this kind of link is very considerable. We also know that the Q&A of many websites is collected from some well-known Q&A websites. For forums, you can also do it, but now the process of forums is becoming more and more complicated, making it difficult to promote quickly. Of course, if you have been doing SEO for a long time, this will definitely not be a problem.
4. Friendly links The role of friendly links is also very important, especially those with high PR and high inclusion in related industries.
5. Baidu promotion is inevitable in the medical industry. Some people think that my natural ranking is very high, so is it necessary to do Baidu promotion? Of course it is necessary. First of all, Baidu promotion can better supplement the shortcomings of the website itself, because it is impossible for the website itself to have all the keywords in detail. Even if it is done enough, can you ensure that its ranking is stable? Another point is to occupy the position on Baidu's homepage, which can increase the number of visits to the website by potential customers and squeeze out a position from competitors.
6. Online alliance promotion. Some people think that this is unnecessary, because the money spent on this kind of promotion is very poor, but I suggest that you can still do it if you have the conditions, because it involves your hospital being in your location. A problem of influence is similar to those of ground promotion advertisements. It may not be that others are in need, but when others are in need, they will be the first to think of you.
7. Cooperation with local websites has similar effects to the above. They are all aimed at cultivating the market and tapping potential consumption. Except for friendly links, the above methods involve a very large amount of detailed work. Promoting websites in the medical industry is a long-term and difficult job, and the competitors we face are also very strong. Therefore, it is very important to make long-term plans and clarify your thinking.
My writing skills are limited, please forgive me if I am inappropriate. Please leave my link for reprinting: www.xiehemr.com , thank you!
Thanks to yos1986 for your contribution